Paid Search Specialist [AQ-12193]

Aquent is partnering with a global leader, renowned for shaping consumer experiences across diverse retail landscapes, to find exceptional talent. This is your chance to join a team that values innovation and impact, contributing directly to the success of high-profile digital advertising initiatives.

About the role

We’re seeking a dynamic and results-driven paid search specialist to dive deep into optimizing digital advertising strategies for a globally recognized brand. In this hands-on contract role, you will be instrumental in driving campaign performance, translating data into actionable insights, and directly influencing the success of marketing efforts across multiple retail accounts. Your expertise will directly contribute to maximizing ROI and reaching millions of customers through cutting-edge paid search techniques.

Responsibilities

• Analyze, optimize, and manage paid search campaigns (Search, Shopping, Performance Max) from the ground up, including keyword research, ad copywriting, and bid strategy.
• Monitor daily performance and make optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting).
• Help compile weekly/monthly reporting — pull data, provide light analysis, and translate performance into digestible insights.
• Suggest A/B tests on ad copy, landing pages, and bidding strategies.
• Manage campaign budgets and pacing across multiple accounts simultaneously.
• Support lead strategists with rhythm of business tasks like weekly/monthly/quarterly business reviews, post launch analysis, and other business performance.
• Stay current on paid search platform updates, betas, and industry best practices.
• Assist with other search platforms as needed (secondary priority).
• Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, Google Analytics).

Requirements

• 5+ years of hands-on paid search experience, with agency-side experience preferred (client management, multi-account juggling, and reporting cadence expectations).
• Deep, demonstrable expertise in paid search platforms — Search, Shopping, and Performance Max.
• Strong spreadsheet software skills (pivot tables, VLOOKUP/XLOOKUP minimum).
• Experience with paid search Editor, Google Analytics, and Google Tag Manager.
• Familiarity with bid management/automation tools.
• Comfortable working across multiple country accounts/lines of business concurrently.
• Strong written and verbal communication skills for client-facing reporting.
• Attention to detail with strong organizational and time management / prioritization skills.
• Highly motivated with ability to thrive in a fluid, demanding, fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field (or equivalent practical experience).
• Paid Search certifications strongly preferred.
• Paid Search Certification.
• Google Analytics Certification.
• Paid Search Shopping Ads Certification.

Skills

• Paid social platform experience for cross-channel campaign support.
• Experience with data visualization tools.
• Spanish or Portuguese language skills (not required but advantageous).

Benefits

Eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.

About the company

Our client is a global leader in consumer technology, renowned for redefining the intersection of hardware, software, and services. Known for their uncompromising commitment to world-class design and user experience, they create products that have become essential to daily life. You will be joining a team that values craftsmanship and simplicity, working on high-impact projects that reach hundreds of millions of people worldwide.