Paid Search Senior Manager

We need to output HTML fragment with sections as per rules. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the posting. First, job title is Senior Manager (Paid Search Marketing). Not to repeat as heading. We need sections: - About the role: likely the paragraph describing role: "Our roster has an opening with your name on it FanDuel is currently looking for a Senior Manager to help support the Paid Search Marketing operations within our Digital Media team. You will play a key role in executing our Paid Search strategy to acquire new customers efficiently and effectively in a competitive market. This role will collaborate with multiple marketing teams within FanDuel including, but not limited to, Acquisition & Investment, Integrated Campaign Marketing, Creative Operations, Media Operations, Commercial, Analytics, and Data Science. This is an exciting opportunity to help elevate new user acquisition marketing initiatives at a premier gaming company." Also "In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs." This is generic boilerplate; maybe we can drop as it's not specific? It's generic but still part of role description. Might keep but it's not specific? It's generic but still part of role. The instruction: remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. This line is not that; it's about duties as assigned. Could keep. - Responsibilities: The "THE GAME PLAN" bullet list: Lead the team in day-to-day execution and optimization of various Paid Search (Apple Search Ads, Google App Ads, Google Search) campaigns across the FanDuel Sports product; Identify and capitalize on emerging opportunities in paid search to improve campaign performance and find strategic opportunities for innovation and experimentation.; Work cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams on campaign development and execution; Build, mentor, and manage a high-performing team of paid search specialists and ensure the successful implementation and quality assurance of campaigns; Support the team throughout the creative request process, from initial request to receiving & trafficking assets; Manage annual, quarterly, and monthly budget allocation across platforms and tactics to drive efficient customer acquisition. These are responsibilities. - Requirements: The "THE STATS" section: Minimum of 7+ years of digital marketing experience, with 5+ years experience managing and executing Paid Search channels (Google Ads, Microsoft Ads, and Apple Search Ads). App experience preferred. Track record of driving measurable business results and comfortable working in a fast-paced landscape. Analytically driven with base understanding of underlying data and methodologies used to inform decision making and drive performance management. Knowledge and understanding of the business and culture of sports and gaming preferred. Also "Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position." That's encouraging but not a requirement; could be omitted? It's not a requirement; maybe keep as part of Requirements? It's more of a note. Could keep as a paragraph. - Qualifications: Might overlap with Requirements. The instruction says we can have sections like Qualifications, Skills. We need to decide what to put where. The posting doesn't separate qualifications vs skills explicitly. We could treat "Requirements" as the list of experience etc. "Skills" could be things like analytically driven, cross-functional collaboration, budget management, team leadership, etc. But we need to avoid thin sections. Perhaps combine into Requirements and Skills. We also have Benefits: The "Player Benefits" section: We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level. Also later: "This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws." We need to include Benefits section only if posting actually states them. It does. So we will include Benefits. Pay: The posting includes: "The applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand." That's pay info. So include Pay section. Schedule: No mention of schedule (full-time, part-time, remote). Not present, so omit Schedule. We also have "About Fanduel" section describing company. That could be "About the role"? Actually "About Fanduel" is about company. Could be a separate section like "About the company" but not in allowed headings. Allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we could incorporate company description into About the role or maybe omit? The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., meaning those are examples; we can use those headings. It didn't forbid other headings? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect only those headings. So we should map content to those headings. About the role can include description of role and maybe company overview. Could also include About Fanduel under About the role? Might be okay. We must not repeat job title as heading. Not include Job ID etc. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At the end there is EEO statement, accommodation request, Massachusetts lie detector law. Those are legal/EEO boilerplate; must remove. Also the line "FanDuel is an equal opportunities employer..." etc. Remove. Also "Player Benefits We treat our team right" is benefits; keep. Also "This role may offer the following benefits..." is benefits; keep. Also "This role includes paid personal time off..." etc; keep. Also "FanDuel offers paid sick time..." keep. Also "It is unlawful in Massachusetts..." that's legal; remove. Also "The applicable salary range..." keep as Pay. Now produce HTML. Structure:

About the role

... (role description + company overview)

Responsibilities

• ...
...

Requirements

• Minimum of 7+ years of digital marketing experience, with 5+ years experience managing and executing Paid Search channels (Google Ads, Microsoft Ads, and Apple Search Ads). App experience preferred.
• Track record of driving measurable business results and comfortable working in a fast-paced landscape.
• Analytically driven with base understanding of underlying data and methodologies used to inform decision making and drive performance management.
• Knowledge and understanding of the business and culture of sports and gaming preferred.

Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.

Maybe also include Skills section? Could separate skills like "Leadership, cross-functional collaboration, budget management, analytical thinking". But we already have those in responsibilities/requirements. To avoid thin sections, maybe we omit Skills.

Benefits

• Health plans (some as low as $0 per paycheck) including fertility and family planning, mental health support, fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities (based on performance).
• 401(k) with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision, and dental insurance; life insurance; disability insurance.
• Short-term or long-term incentive compensation (cash bonuses, stock program participation).
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with applicable state and federal laws.

But note some duplication: health plans already listed; medical vision dental etc maybe overlapping. Could combine but it's okay. We need to ensure we don't include filler like "check out all our benefits here: FanDuel Total Rewards." That's a link; we could keep as part of benefits but it's a reference; maybe keep as a sentence. Better to keep benefits as prose? The rule: Use

• for any list of duties/requirements/benefits, and

  for prose. So benefits list should be

  • . So we need to list each benefit as
  • . The sentence "check out all our benefits here: FanDuel Total Rewards." is not a list item; could be a

    . But we can incorporate as a

  • maybe not ideal. Could make a

    after list. Similarly for Pay: we can have

    with salary range. Now ensure we don't include any boilerplate like EEO etc. Let's craft. About the role paragraph: combine role description and company overview. Role description: "Our roster has an opening with your name on it FanDuel is currently looking for a Senior Manager to help support the Paid Search Marketing operations within our Digital Media team. You will play a key role in executing our Paid Search strategy to acquire new customers efficiently and effectively in a competitive market. This role will collaborate with multiple marketing teams within FanDuel including, but not limited to, Acquisition & Investment, Integrated Campaign Marketing, Creative Operations, Media Operations, Commercial, Analytics, and Data Science. This is an exciting opportunity to help elevate new user acquisition marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs." Company overview: "FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NY