Paid Search Coordinator (Google App campaigns)

About the role

As an Account Coordinator, Paid Search your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations.

Responsibilities

• Run and format performance reports
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
• Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
• Create and edit campaigns, ads, and audiences in Facebook
• Navigate through the UIs to pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results
• Attend search-specific training led internally or by channel partners to continue education
• Experience across Google - search, display and/or app campaigns
• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
• Experience with A/B testing

Proficiency Expectations

• Proficiency in Excel/Sheets: Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to: sorting, filters, vlookup, concatenate, pivot tables, text to columns, conditional formatting
• Ability to navigate through the UIs to: Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results. Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms. Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI. Create and edit campaigns, ads, and audiences in Facebook. Understanding of DMUS’s SEM methodology. Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc). High-level understanding of the different levers to pull to hit target goals. Attend search-specific training led internally or by channel partners to continue education. Experience across Google - search, display and/or app campaigns. Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns. Experience with A/B testing

Growth Expectations

• Report write-ups – Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations.
• Bid adjustments – Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments.
• Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends. Understands how to leverage Qontrol to identify where accounts need attention and conduct a deeper investigation to solve execution problems.
• Budget pacing – Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation.
• Campaign builds – Able to develop suggestions on the best method to build out a campaign, overall theme, keywords (search), parameters, settings, ads, etc.
• Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation.
• Able to delegate production tasks to nearshore or other internal team members where appropriate.

What we offer

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Salary Range

The anticipated salary range for this position is $47,900 - $60,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.

Equal Opportunity Employer

We are an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

Reasonable Accommodations

We encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

Diversity, Equity, & Inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.