Paid Search Consultant

About the role

We are a global leader in lead generation, powering the growth of 200 clients across 15 countries in Europe & North America. Dolead runs paid marketing campaigns faster, integrates customer data with confidence, and generates sales-ready leads at a fixed cost per lead. As a Freelance Paid Search Manager, you’ll support the growth of our North American market by owning performance: understanding what drives lead quality, scaling what works, and making fast decisions based on data. You’ll manage a portfolio of acquisition campaigns, primarily across Search channels, with direct impact on revenue, margin, and client growth.

Responsibilities

• Manage high-budget acquisition campaigns across Google Ads and Bing (core focus).
• Own performance across your portfolio: lead volume, quality, revenue, and margin.
• Analyze campaign performance and identify where to improve efficiency and scale.
• Run structured experiments: keywords, bidding strategies, account structure, landing pages.
• Collaborate with Sales, Operations, and internal teams to improve the full acquisition funnel.
• Continuously challenge and refine existing strategies rather than just maintaining them.

Requirements

• 2+ years of experience managing Paid Search campaigns (Google Ads, Bing).
• Strong hands-on experience in lead generation / customer acquisition.
• Experience managing multiple accounts and significant monthly budgets.
• Strong analytical mindset: comfortable making decisions from data.
• Familiarity with the North American market (clients, competition, expectations).
• Ownership mindset: you move forward without waiting for perfect direction.
• Attention to detail and operational rigor.
• Fluent English (written and spoken).

Nice to have

• Exposure to Paid Social channels (Meta, TikTok, etc.).
• Experience testing cross-channel acquisition strategies.