Paid Search Consultant

About the role

You own paid search strategy, execution, and performance for an initial book 3 to 5 B2B clients. Google Ads is the main channel with Microsoft Ads/Bing in the mix. You work alongside our organic strategists to build integrated growth programs where paid search and organic reinforce each other.

Responsibilities

• Operational Infrastructure
• Set up Omniscient Digital's Google Ads MCC and Microsoft Ads agency account and define access policy
• Define and implement client onboarding and offboarding procedures
• Work with our Financial Controller to establish billing and invoicing flow
• Implement QA, escalation, and risk procedures
• Tech Stack
• Google Ads direct vs. SA360
• Tooling for budget management, reporting, and QA
• Conversion tracking and attribution stack
• Campaign Strategy and Execution
• End-to-end paid search strategy on Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing for B2B clients
• Build, launch, and optimize full-funnel paid search programs tied to pipeline and revenue goals, not just leads and CPL
• Manage client budgets ranging from $10K to $100K+ per month
• Accountability for both efficiency metrics (ROAS, CPL, CAC) and pipeline-stage metrics (cost per opportunity, SQL conversion rate, pipeline velocity)
• Define structured testing programs across keywords, creatives, audiences, bidding strategies, and campaign structures
• Integration with Organic Growth
• Lead paid search strategy that uses our SEO, GEO, and content data as a competitive edge
• Keyword and SERP intelligence the organic team already builds becomes the sharpest input to your paid search account
• Identify paid search opportunities informed by SEO and AI visibility research
• Identify cross-sell opportunities within existing organic-only accounts and support business development with paid search audits and proposals
• Reporting, Analysis, and Client Communication
• Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact
• Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics
• Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows
• Practice Building (0-to-1)
• Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows
• Establish pricing and packaging recommendations for paid media services based on early engagement learnings
• Prove unit economics within the first 90 days to build the case for scaling the team
• Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows
• Hiring & Onboarding
• The consultant leads recruiting for Omniscient's first paid search hire
• Source candidates through consultant's network and standard channels
• Lead first-round interviews and technical screens
• Design and grade a take-home or live audit exercise
• Make a hire recommendation
• Lead the first 30 days of onboarding (account walkthrough, system handoff, shadowing)

Requirements

• Must-Have
• 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
• 2+ years in an agency setting, working directly with clients and managing multiple client accounts simultaneously
• Experience building a paid search function from scratch at an agency
• Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing
• Proven experience managing $10K to $100K+ monthly paid search budgets with direct accountability for performance
• Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
• Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration via paid search
• Daily use of AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, workflow automation, etc.
• Self-directed operator who thrives with autonomy and minimal hand-holding