Paid Search Associate Media Manager

About the role

The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. The position oversees management of campaign activations and supports the reporting process.

Responsibilities

• Campaign Management (45%) – Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; help to develop and support test & learn agendas; track and ensure channel performance standards are met or exceeded
• Channel Management (40%) – Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; involved in agency and partner management and integration into workflows
• Organizational Alignment (15%) – Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc.; ensure best practices are utilized/shared; act as an informal leader and mentor within the channel organization

Minimum Qualifications

• Must be eighteen years of age or older
• Must be legally permitted to work in the United States

Preferred Qualifications

• 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
• Previous experience with retail websites and analytics
• Previous experience working with large established digital properties such as Google, YouTube, Bing, Yahoo, Facebook; experience with newer properties such as Pinterest and Twitter a major plus
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills

Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Experience

Minimum: 3 years

Competencies

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict