Associate, Paid Search Media

RKD Group, a direct response marketing and advertising agency, is seeking an Associate to achieve breakthrough results in paid search media. By joining our remote-first team, you become an integral part of our mission to help nonprofits raise billions of dollars to fulfill their goals.

About the role

The Associate, Paid Search Media plays a critical role in developing and executing paid search campaigns that drive targeted traffic and maximize return on investment for our clients or internal stakeholders. Key areas of responsibility include Google Ad Grant Management, Paid Search Management, Conversion Tracking, and SEO and Keyword Recommendations.

Responsibilities

Google Ad Grant Management

• Manage Google Ad Grants a minimum of once every two weeks, including:
  • Writing and testing text ads and ad extensions
  • Selecting new keywords to target qualified traffic
  • Selecting new negative keywords to exclude unqualified traffic
  • Performing regular quality checks on conversion tracking
• Build and manage new campaigns at the request of clients and account teams, delivered through Workfront
• Send monthly Ad Grant reports to account teams for each client with an actively managed Ad Grant, including notes about performance, changes, optimizations, requests for new campaign assets, and internal notes

Paid Search Management

• Manage paid search accounts a minimum of once each week, including:
  • Writing and testing text ads and ad extensions
  • Adjusting bids to optimize for CPA
  • Reviewing and pacing budget against media plans
  • Selecting new keywords to target qualified traffic
  • Selecting new negative keywords to exclude unqualified traffic
  • Performing regular quality checks on conversion tracking
• Build and manage new paid campaigns at the request of clients and account teams, delivered through Workfront
• Monitor monthly budgets and media plans for each client to address any under or over-pacing in paid search
• Respond to reporting requests on paid search performance from the media team or account teams

Conversion Tracking

• Set up conversion tracking at launch using Google Tag Manager for AdWords and Bing
• Escalate any technical issues outside the media team’s expertise to the account and technical teams for resolution

SEO and Keyword Recommendations

• Provide keyword recommendations to creative and technical teams to inform copy and code for media and non-media landing pages
• Produce recommendations for National client pages using:
  • Keyword planner tools from AdWords, Bing, or other sources
  • Organic search research
  • Planned keywords for targeting, including long tail search terms
  • Planned copy for text ads driving to the page

Requirements

• Excellent written and verbal communication skills
• Solid organizational skills, including attention to detail and multitasking
• Experience with Workfront or similar applications
• Strong working knowledge of Microsoft Office
• Bachelor’s degree in business, advertising, marketing, or related fields
• Minimum 1 year of experience or a solid internship in a similar environment
• Experience managing paid search campaigns on platforms such as Google Ads or Microsoft Advertising is a plus
• Proficiency in using digital marketing tools and platforms, including Google Analytics is a plus

Pay

$55,000 - $62,000 annually

Benefits

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.