Associate Media Director, Paid Search

Key Responsibilities

• Create and implement comprehensive paid search strategies aligned with overall marketing objectives, ensuring effective budget allocation, bid strategies, and resource management.
• Oversee the planning, execution, and optimization of large-scale, complex paid search campaigns across various platforms (Google Ads, Microsoft Ads, Bing Ads, etc.), ensuring maximum ROI.
• Analyze large sets of data and extract actionable insights. Identify which campaigns and keywords are driving the most leads and acquisitions and be able to make data-supported decisions to improve KPIs and drive growth.
• Create meaningful, real-time dashboards and custom reports to help streamline weekly reporting for the client. The Associate Media Director, Paid Search should be well-versed in attribution modeling and able to ensure that conversions are accurately tracked and attributed.
• Manage and mentor a team of digital media specialists, fostering a collaborative environment and promoting continuous learning and development.
• Work closely with SEO, content, creative, and analytics teams to ensure integrated marketing efforts and alignment with overall brand strategy.
• Stay informed about industry trends, emerging technologies, and competitor strategies to identify new opportunities for innovation and improvement.
• Maintain and manage paid search budgets, ensuring effective allocation of resources and tracking expenditures.
• Build and maintain relationships with key stakeholders and clients, effectively communicating campaign performance and strategy adjustments.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 7+ years of experience in digital marketing, with a focus on paid search and PPC management.
• Strong analytical skills with hands-on-keyboard experience managing large, complex paid search accounts across multiple platforms (Google Analytics, Google Ads, Microsoft Ads, SA360).
• Deep knowledge & experience in the world of SEM with demonstrated ability to develop thought leadership POVs and bring forward innovation and new ideas; SEO experience is a plus.
• Proven experience developing and executing strategies for multiple business lines while understanding the nuances between paid search strategies based on business objectives for each.
• Exceptional communication and interpersonal skills, with the ability to present complex, technical data in a clear and client-friendly way.
• Excellent leadership and team management abilities; experience managing a team and helping them grow in their own careers and goals.
• Knowledge of and POV on current digital marketing trends and best practices.
• If you have experience and knowledge of Healthcare industry; experience managing healthcare accounts and knowledge of OCR and HIPAA requirements.
• Experience using Marin software.