Associate Manager, Paid Media & Search

Responsibilities

• Develop and support the SEO strategy for Dermalogica.com — technical, on-page, and content.
• Build and execute an AEO (Answer Engine Optimization) strategy to grow Dermalogica's presence in AI-generated answers and AI search surfaces (Google AI Overviews, ChatGPT, Perplexity, Gemini), including structured data, content formatting, and citation-worthy assets.
• Develop and manage Paid Search strategy across platforms, identifying areas of improvement and implementing best practices; partner with the Paid Search agency to execute and optimize campaigns.
• Plan, launch, and optimize YouTube campaigns across the funnel (awareness through conversion), including audience strategy, creative testing, and performance optimization.
• Perform ongoing keyword discovery, expansion, and optimization across paid and organic, staying ahead of industry, search behavior, and competitive trends.
• Produce detailed analysis of SEO, AEO, Paid Search, and YouTube performance, extracting key learnings to inform strategy on a weekly, monthly, and quarterly basis.
• Partner closely with internal and external cross-functional teams (content, creative, web, and agency partners) on overlapping search and video initiatives.
• Support creative project management between internal teams, including contributing to new creative workflow processes for search and video assets.
• Maintain awareness of competitor activity across search, AI/answer engines, and YouTube, and assess potential impact to our strategy.
• Manage channel budgets and the billing process across paid search and YouTube.

Requirements

• Bachelor’s degree preferred.
• 1–3 years of digital marketing experience, ideally spanning SEO and paid search (SEM).
• Hands-on experience with organic search, video, or AI search optimization strongly preferred.
• Agency setting highly preferred.

Education and Experience

• BA/BS preferred.

Other Skills and Abilities

• Experience with search, video, and e-commerce platforms (Google Analytics/GA4, Google Ads, Google Search Console, YouTube, Bing; SEO / AEO tools such as Semrush and Profound a plus; FBIG and TikTok a plus).
• Understanding of YouTube advertising and video optimization.
• Creative mindset, in the know on beauty trends.
• Excellent problem-solving skills; quickly identifies and works through obstacles.
• Able to handle multiple tasks under pressure and meet deadlines.
• Superior execution abilities; prioritizes, plans, and delivers against goals and objectives.
• Innovative; displays original thinking, meets challenges with resourcefulness and positivity.
• Excellent oral, written, and interpersonal skills.
• Project management tools a plus (Asana, Wrike).
• Proficient in Microsoft Office Suite (Word, Excel, Outlook); ability to learn required business systems.

Pay

The expected base salary range for this position is $75K to $85K. The exact base salary is determined by various factors including experience, skills, education, and budget.

Schedule

The role will be based out of the corporate headquarters in Carson, Los Angeles. It will be hybrid with applicable on site work guidelines.

Benefits

• Competitive and comprehensive health benefits package including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, product allowances, fitness reimbursement, 401(k) matching, and a host of other great perks.
• Equal opportunity employer committed to fostering an inclusive culture where all employees are valued, supported, and empowered to succeed.