Paid Media Supervisor

Position Responsibilities

• Campaign Strategy & Management
• Develop, manage, and optimize paid media campaigns across multiple advertising platforms (Google, Bing, Meta, Local Service Ads (LSA), OTT, Yelp, & Email Marketing)
• Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend and achievement of performance goals
• Conduct competitive analysis and market research to identify growth opportunities and develop strategies that strengthen clients’ market position
• Recommend and support landing page optimization initiatives to improve user experience, conversion rates, and overall campaign performance
• Stay current on industry trends, platform updates, emerging technologies, and best practices to continuously enhance paid media strategy and execution
• Performance Analysis & Client Leadership
• Analyze campaign performance data and deliver actionable insights, strategic recommendations, and performance improvement plans to clients and internal stakeholders
• Identify optimization opportunities through ongoing analysis and implement data-driven strategies to maximize campaign effectiveness and ROI
• Communicate campaign performance, trends, and optimization initiatives clearly and effectively to internal teams, C-Suite executives, and private equity stakeholders
• Serve as a trusted strategic advisor to clients, providing thought leadership and consultative guidance on paid media and digital marketing initiatives
• Travel quarterly to participate in client-facing business reviews, presenting performance results, strategic recommendations, and growth opportunities to executive stakeholders
• Team Leadership & Operational Excellence
• Mentor and develop junior team members through ongoing guidance, training, and support to foster professional growth and skill development
• Lead the creation and delivery of Paid Media team training programs, including onboarding initiatives, educational resources, and best-practice documentation
• Serve as a subject matter expert across paid media platforms, sharing knowledge and fostering continuous learning within the team
• Support the continued growth and success of the Paid Media team by ensuring team members are equipped with the knowledge, tools, and resources needed to excel
• Collaborate with cross-functional teams, including Paid Media Operations, to support new client onboarding, campaign launches, and ongoing success
• Partner with the Director of Paid Media to identify operational inefficiencies, improve processes, and enhance team performance and scalability

Requirements

• 2+ years of experience managing and mentoring Paid Media teams
• 5+ years of paid media experience with a proven track record of developing, managing, and optimizing successful digital ad campaigns management within a marketing agency environment
• Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, Local Service Ads (LSA), and other digital advertising platforms
• Familiarity with A/B and multivariate testing to optimize campaign performance
• Experience presenting paid media performance, strategic recommendations, and business insights to clients, C-suite executives, private equity stakeholders, and senior leadership teams
• Understanding of LLMs, AI-driven search experiences, automation tools, and the evolving impact of AI on digital marketing and paid media strategy
• Strong analytical and problem-solving skills, with experience using performance data, testing methodologies, and reporting tools to drive optimization and business results
• Advanced proficiency in Microsoft Excel and other analytics and reporting platforms
• Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities and stakeholder relationships effectively
• Strategic, results-oriented mindset with the ability to identify opportunities, solve complex challenges, and implement data-driven solutions
• Demonstrated ability to thrive in a fast-paced environment while maintaining a high level of accuracy, accountability, and attention to detail
• Self-motivated and collaborative, with the ability to work independently and contribute to a high-performing team culture
• Willingness and ability to travel quarterly for on-site client business reviews, executive presentations, strategic planning sessions, and other company-related meetings

Benefits

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!