Paid Media Strategist (Remote)

We need to output HTML fragment with sections: h3 headings for sections present: About the role? The description includes "What You Get To Do Every Day" (responsibilities). Also "Requirements". Also "Benefits". Also "Salary Description". Also maybe "Physical Demands" etc but we should only include sections with real specific content. The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. So we need to decide which sections to include. We have: - About the role: Not explicitly a heading but we have description paragraph at start: "OuterBox is seeking a talented Paid Media Strategist...". Could treat as "About the role" section. It's substantive. - Responsibilities: The bullet list under "What You Get To Do Every Day" includes many duties. We'll put under

Responsibilities

with

• items. - Requirements: There's a "Requirements" heading with bullet list. We'll include. - Benefits: There's a "Benefits" heading with list of benefits. We'll include. - Pay/Salary: There's "Salary Description: $65,000 - $80,000". That's specific, so we can include a

  Pay

  with

  $65,000 - $80,000

  . - Schedule: Not mentioned explicitly; there is "Flexible Scheduling" under benefits but not a separate schedule. We could include Schedule if we have info: maybe not needed. The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. Benefits we have. Pay we have. Schedule not explicitly stated as a section; we have "Flexible Scheduling" as a benefit item, but not a separate schedule section. Probably we should not create a Schedule section. - Other sections like Qualifications, Skills: Could be merged into Requirements. We'll not create separate. We must not include boilerplate like EEO, etc. Also remove duplicated lines, navigation, cookie, etc. Also remove "Reasonable accommodations may be made..." etc (that's boilerplate). Also remove "Other duties, as assigned." maybe keep as part of responsibilities? It's generic but could be kept; but it's not specific. Might be considered filler; better to omit. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all bullet points from responsibilities and requirements and benefits exactly as given (maybe trimmed). Ensure we don't lose any. Let's extract responsibilities list from the text: "Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports that clearly communicate performance and strategic recommendations to clients. Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals. Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to address concerns proactively. Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies. Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals. Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies. Work flexibly in a dynamic environment, demonstrating creativity and adaptability. Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives. Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes. Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines. Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base." Also there is "This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable." That's also a responsibility? Could be included under responsibilities as a note. We'll include that as a bullet. Now Requirements list: "Minimum 2 years of paid search experience in Google Ads, Bing Ads Experience at a digital marketing agency with client-facing experience Experience in Google Shopping and Paid Social (LinkedIn and Meta ads) Experience in Google Analytics and Looker Studio Critical thinking, problem-solving, and troubleshooting skills Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done Customer service experience where you managed client relationships or had an influence on customer experience Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data. Consultative, analytical background through agency or client freelance contracts. Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness" We'll include each as
• . Benefits list: "Empowering your journey through every stage of growth—so you can do your best work and live your best life. Boxer Benefits Exceptional teams deserve exceptional support. Our employee benefits package includes generous paid time off, healthcare coverage, retirement savings options, professional development opportunities, and additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home. Health Insurance 401(k) & Retirement Savings Generous Paid Time Off Flexible Scheduling Remote-First Culture Professional Development Employee Referral Program And more!" We need to parse: The first two sentences are prose; we can put them in a

  before the list. Then list items. We'll include:

  Empowering your journey through every stage of growth—so you can do your best work and live your best life. Boxer Benefits Exceptional teams deserve exceptional support. Our employee benefits package includes generous paid time off, healthcare coverage, retirement savings options, professional development opportunities, and additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home.

  Then
  • Health Insurance
  ... etc. Pay: "$65,000 - $80,000". We'll put

  $65,000 - $80,000

  under

  Pay

  . Now About the role: We'll take the initial paragraph(s) before "What You Get To Do Every Day". That includes: "OuterBox is seeking a talented Paid Media Strategist for our Professionals team to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients. If you’re ready to take your career to the next level and join an award-winning agency - this job is for you! This role is fully remote, based in the United States." We'll put that in

  under

  About the role

  . We should not include "Reasonable accommodations may be made..." etc. We also need to remove duplicated lines: there is a duplicate "Requirements" heading? Actually there is "Requirements Requirements". We'll just output one. Now produce HTML fragment:

  About the role

  OuterBox is seeking a talented Paid Media Strategist for our Professionals team to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients. If you’re ready to take your career to the next level and join an award-winning agency - this job is for you! This role is fully remote, based in the United States.

  Responsibilities

  • Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
  • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
  • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports that clearly communicate performance and strategic recommendations to clients.
  • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
  • Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients.
  • Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.
  • Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
  • Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
  • Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to address concerns proactively.
  • Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
  • Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals.
  • Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies.
  • Work flexibly in a dynamic environment, demonstrating creativity and adaptability.
  • Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives.
  • Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes.
  • Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance.
  • Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines.
  • Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.
  • This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.

  Requirements

  • Minimum 2 years of paid search experience in Google Ads, Bing Ads
  • Experience at a digital marketing agency with client-facing experience
  • Experience in Google Shopping and Paid Social (LinkedIn and Meta ads)
  • Experience in Google Analytics and Looker Studio
  • Critical thinking, problem-solving, and troubleshooting skills
  • Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both