Paid Media Strategist (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business impact over vanity metrics. With over a decade of expertise and 420+ B2B brands, we deliver measurable results through our three divisions: Performance, Communications, and Commerce. Our proprietary methodology, DiscoverabilityOS™, aligns brand and demand to guide your Ideal Customer Profile (ICP) across every decision point. We specialize in Technology, Industrial, and Services verticals, offering services from Paid Media and Content Marketing to PR, Paid Social, Marketplace, and Lifecycle Marketing.

The Paid Strategist is a client-facing role responsible for day-to-day deliverables, custom strategy creation, and execution of Paid Media campaigns. You will build high-performing strategies for B2B businesses across diverse markets and work closely with clients and internal teams to drive results.

Responsibilities

• Oversee and lead a portfolio of Paid Media accounts
• Serve as direct support to client contacts and maintain weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Drive referrals through client relationships and your professional network
• Develop and refine client strategies each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm accurate lead routing within CRM systems
• Understand the value and implementation of Programmatic campaigns
• Manage personal productivity and utilization targets
• Work directly with the Associate Director to ensure internal and client goals are met
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

• 3+ years of experience working at a performance or digital marketing agency
• Experience working specifically with B2B SaaS or tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, and LinkedIn Ads
• Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Proven ability to drive results and measure outcomes using Opportunity Cost of Time (OCT)
• Measurable success with mid-market or enterprise accounts
• A unique perspective on driving value for SaaS businesses
• Ability to translate and articulate strategy and tell stories with data
• Competitive, curious, and a true problem solver
• Passion for staying on the cutting edge of the industry, including exploring how AI and automation can enhance marketing and operations
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a strong passion for advertising
• Annual travel to visit clients approximately once per year or as needed

What Success Looks Like

• Embody our core values in every interaction, both internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level OKRs, such as client growth and goal attainment
• Build client trust and relationships that lead to consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision-making in strategic direction for accounts

Benefits

• Comprehensive medical, dental, vision, disability, and life insurance plans for you and your family, with 100% employer-paid coverage for you and a 50% employer contribution for dependents
• Mental health support: Access to certified therapists through Spring Health and a Headspace membership
• Physical wellness: Gympass membership
• Time off: Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end-of-year recharge (December 24 - January 1), and paid parental leave
• Financial benefits: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaling over time
• Annual anniversary trip to Newport Beach, CA, with peers and executive leadership

Pay

The annual base salary range for this position in the United States is $70,000 - $95,000 USD, with potential for bonus eligibility. The actual salary may vary based on Directive’s compensation practices, job-related skills, and depth of experience.

Work Environment

Directive is a remote-first company, allowing you to work from anywhere in the U.S. with the option to use our state-of-the-art offices in Irvine, California. This role is 100% virtual, with collaboration primarily through Zoom and Slack. You must have reliable internet access, a professional workspace, and the ability to operate a laptop and productivity tools. Reasonable accommodations are available for qualified individuals with disabilities.