Paid Media Strategist I, Digital Experience

About the role

Resurgent, a leader in the debt portfolio investment industry, is currently expanding our Digital Strategy department whose core focus is optimizing our online customer payment portal. We handle online payments, text messaging and email campaigns, digital voice messaging, and more.

Responsibilities

• Execute campaign changes including bid adjustments, keyword management, audience creation, and ad creation
• Analyze campaign performance at a high-level and provide insights related to traffic, conversions, return on investment, and other key performance indicators
• Write and refine ad copy when needed to support campaign goals and business priorities
• Multitask and appropriately prioritize workload in a fast-paced environment with exceptional organizational skills

Requirements

• Demonstrate hands-on experience managing campaigns within Google Ads and Microsoft Ads
• Understand core paid media concepts including keyword strategy, audience targeting, bidding strategies, conversion tracking, and campaign optimization

Benefits

• The opportunity to be part of one of the highest revenue-generating departments within the company
• Attractive compensation - highly competitive salary and annual bonus
• True work-life balance
• A work environment where your ideas and opinions are truly valued by senior leadership
• Relocation support
• Excellent, comprehensive benefits (medical - HSA & FSA, dental, vision, 401K, on-site nurse, and more)