Paid Media Specialist (Media Buyer)

Campaign Setup & Launch Support

• Build campaigns according to approved media plans, briefs, targeting direction, platform requirements, and Eduvantis standards
• Support keyword research, audience development, budget setup, tracking parameters, creative trafficking, and launch preparation
• Ensure campaign settings align with client goals, budgets, timelines, audiences, and approved strategy
• Complete pre-launch QA using internal checklists and platform-specific best practices
• Document campaign structure, setup decisions, and launch details clearly
• Coordinate with Strategists, Marketing Managers, or Directors to resolve questions before campaigns go live
• Help ensure that campaigns launch on time, accurately, and with appropriate tracking in place

Campaign Monitoring & Optimization

• Review campaign performance regularly across assigned accounts
• Monitor spend, pacing, impressions, clicks, CTR, CPC, conversions, conversion rate, CPL, CPA, search terms, audience performance, and other relevant KPIs
• Identify performance shifts, pacing concerns, budget issues, or tracking anomalies
• Recommend and implement approved optimizations, such as budget reallocations, bid adjustments, keyword exclusions, audience refinements, ad copy adjustments, or creative rotations
• Conduct search query reviews and maintain negative keyword lists
• Support creative and message testing by tracking performance across variations
• Maintain clear records of campaign changes and optimization rationale
• Escalate performance concerns early with relevant context and recommended next steps

Reporting & Performance Insights

• Pull and validate performance data from advertising platforms, Google Analytics, Looker Studio, spreadsheets, dashboards, and other reporting tools
• Update monthly reports, dashboards, campaign recaps, and internal performance summaries
• Review data for accuracy, consistency, and alignment with client goals
• Identify trends, wins, challenges, and areas that need further analysis
• Draft initial observations or insight bullets for review by Strategists, Marketing Managers, or Directors
• Connect performance changes to campaign actions, seasonality, audience behavior, creative performance, or budget shifts where possible
• Help ensure reports tell a clear performance story, not just a list of metrics
• Support follow-up items that come out of reporting discussions

Testing, Creative, and Messaging Support

• Support ad copy, creative, landing page, keyword, audience, and channel testing as assigned
• Upload approved creative and copy into advertising platforms accurately
• Track active test variations, launch dates, spend levels, and performance outcomes
• Identify signs of creative fatigue or declining engagement
• Help recommend when creative refreshes, copy updates, or audience adjustments may be needed
• Support the development of creative or media briefs by providing campaign performance context
• Ensure ads follow platform requirements, client brand standards, and approved messaging

Internal Collaboration & Account Support

• Participate in internal account check-ins, campaign planning conversations, and performance discussions
• Keep team members informed on campaign status, optimizations, risks, blockers, and upcoming needs
• Support Strategists and Marketing Managers with performance context for client meetings
• Help translate account priorities into clear paid media execution steps
• Maintain organized task lists, timelines, documentation, and follow-up items
• Collaborate with team members to ensure work is completed on time, within scope, and aligned with client expectations
• Contribute to a proactive, curious, and solutions-oriented team culture

Platform Expertise & Professional Development

• Deepen proficiency in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Looker Studio, Google Tag Manager, and other relevant tools
• Stay current on platform changes, privacy shifts, automation, targeting updates, creative formats, and industry best practices
• Build knowledge of higher education marketing, including enrollment funnels, program-level advertising, lead generation, audience intent, seasonality, and competitive positioning
• Apply feedback from managers and senior team members to improve accuracy, insight quality, and strategic judgment
• Develop toward greater ownership of campaign performance and optimization recommendations