Paid Media Specialist

About the role

This role is for a senior-level paid media marketer at Red Door Interactive.

Responsibilities

• Partner with your Manager to understand client objectives and how paid media supports broader strategy.
• Participate in planning, research, and analysis to inform media decisions.
• Led media planning and strategy for assigned accounts, with guidance as needed.
• Execute and manage paid media campaigns across multiple platforms.
• Ensure campaigns are built accurately, follow platform best practices, and are continually optimized for performance.
• Collaborate with analytics teams to support proper tracking and performance monitoring.
• Serve as the primary day-to-day client contact for paid media efforts.
• Maintain budget oversight, delivery pacing, reporting, and proactive test plans to improve outcomes.

Qualifications

• Bachelor’s degree or equivalent experience.
• 4-7 years of experience in a Paid Media role.
• Strong media strategy and planning experience, including translating client goals into media recommendations.
• Deep understanding of client strategy and how it translates to media planning and channel strategy.
• Expert knowledge of paid search, digital media, and traditional paid media tools, techniques, vendors, and platforms.
• Hands-on tactical experience with major ad platforms, including Google Ads, Meta, LinkedIn, and CTV.
• Experience managing significant annual media budgets of $3 million or more.
• Advanced analysis, communication, and client presentation skills, including the ability to present performance data and campaign insights clearly.