Paid Media Specialist

Essential Duties And Responsibilities

• Own day-to-day management and optimization of paid search and shopping campaigns across Google Ads and Microsoft Advertising, including Performance Max, AI Max, Search, Shopping, and Local Inventory Ads.
• Orchestrate AI across the full campaign lifecycle: leading with creative and ad copy generation, then campaign automation and bidding, feed/SKU management, and analytics to manage a 100K+ SKU, 300+ brand account at scale.
• Build and execute a repeatable framework that can be applied consistently across a large, complex product catalog and replicated as new platforms come online.
• Manage and optimize product feeds across a high-SKU catalog, ensuring accuracy, coverage, and segmentation that supports profitable scaling.
• Help launch and validate new advertising platforms and channels within our iROAS testing framework, ensuring each addition is proven EBITDA-accretive before scaling.
• Design, execute, and interpret controlled incrementality experiments and A/B tests to measure incremental impact and guide budget allocation.
• Make data-driven decisions on spend, structure, and optimization, partnering with the junior analyst and central data analytics team on measurement and reporting.
• Work cross-functionally with creative content, and brand teams to source and refine ad-copy and creative assets.

Required Qualifications

• 4–7 years of hands-on paid media buying experience, with a focus on paid search and shopping.
• Demonstrated experience using AI to manage and scale an ad account (across creative/copy generation, automation and bidding, and feed management).
• Proven expertise running Local Inventory Ads, Search, and Shopping campaigns on Google Ads and Microsoft Advertising.
• Experience designing and executing controlled incrementality and A/B tests, and a strong track record of data-driven decision-making.
• Experience working cross-functionally with creative and content teams for ad copy and creative needs.
• Strong analytical fluency; comfort working alongside analysts and a data team on measurement and incrementality.

Preferred Qualifications

• Experience with out-of-home (OOH) and other non-digital advertising methods.
• Experience with paid social.
• Familiarity with incrementality concepts (iROAS, synthetic control, causal measurement) and a bias toward proving profitability before scaling.
• Experience launching paid media on new platforms within a structured testing framework.
• Experience in creating and managing display advertising within search and social networks.

Skills And Competencies

• Deep platform fluency in Google Ads and Microsoft Advertising, including Performance Max, AI Max, Search, Shopping, and Local Inventory Ads.
• Practical command of AI tools across the campaign lifecycle—creative and ad copy generation, bid and budget automation, feed/SKU management, and reporting.
• Product feed management at scale: accuracy, coverage, and segmentation across a 100K+ SKU, 300+ brand catalog.
• Analytical rigor and comfort with large data sets; able to translate performance data into EBITDA-accretive spend decisions.
• Systems thinking—builds repeatable, documented frameworks rather than one-off campaign fixes.
• Clear cross-functional communication with creative, content, brand, analytics, and leadership stakeholders.
• Ownership and bias for action; thrives with autonomy in a fast-moving, high-SKU environment.
• Working knowledge of programmatic buying (DSPs, real-time bidding, audience targeting, and retargeting) and how programmatic display and video complement paid search and shopping.
• Curiosity and adaptability—quick to test, learn, and adopt new platforms, tools, and AI capabilities.

Benefits And Perks

• Medical, vision, and dental insurance
• HSA/FSA (medical and dependent care)
• 401(k) with employer match up to 4% with immediate vesting
• Employer-paid short- and long-term disability coverage
• Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
• Paid time off and paid holidays
• Tuition reimbursement