Paid Media Specialist

About the role

The Paid Media Specialist will coordinate day-to-day management of Paid Media efforts, collaborate with internal customers and vendors, track, report, and analyze website analytics, and support SEO efforts.

Responsibilities

• Coordinate day to day management of Paid Media efforts, including: Paid Social Media Marketing, Display/Video Advertising, SEM/Paid Search campaigns, Direct Mail, Paid Email Marketing Campaigns, Digital Marketing
• Facilitate communications with our internal team members and vendors
• Track, report, and analyze website analytics, marketing initiatives, and campaigns
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media efforts
• Coverage with 3rd party and other sites in which we syndicate home listings
• Conduct vendor research for digital marketing and analytics tools
• Support SEO efforts including, working with the development team to ensure SEO best practices and recommendations are properly implemented on newly developed code and working with editorial and marketing teams to drive SEO in content creation and content programming

Requirements

• 2-4 years marketing experience within an agency or internal marketing department
• Experience managing projects and campaigns and effectively communicating with internal or external clients/customers
• Advanced knowledge of the following tools: Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, Microsoft Excel
• Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools are a plus
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in social ads, display advertising, SEO/SEM, and other paid media tactics
• Bachelor’s degree in Computer Science, Marketing, or General Business

Qualifications

• Strong problem-solving abilities, ability to think creatively
• Excellent communication skills
• High level of curiosity and the ability to conduct in-depth research
• Ability to analyze data, draw conclusions and recommend actions
• High level of creativity
• Customer-oriented attitude with a strong sense of urgency and constant follow-up
• Willingness to research and learn new technology