Paid Media Manager

University of Pittsburgh · Pittsburgh, PA · 1 wk ago

MarketingFull-time

About the role

Develops and implements data-driven, targeted marketing materials and plans to publicize and promote University activities, services, products, and events. Creates and administers effective marketing campaigns; manages social media and email campaigns. Establishes new funding and revenue sources.

Office of the SVC and Provost Pitt EDGE, the University of Pittsburgh’s Center for Excellence in Digital Education, is dedicated to advancing the University’s strategic vision for online, hybrid, and continuing education. Established within the Office of the Provost, Pitt EDGE supports the planning, development, implementation, and evaluation of digital learning programs across Pitt’s 16 schools, providing centralized services such as market analysis, academic planning, recruitment, instructional design, technology integration, and quality assurance. The center collaborates closely with academic units to expand access to high-quality education for diverse learner populations and to ensure cohesive, effective online and hybrid learning experiences.

The EDGE Enrollment Management team is a dynamic, data-driven unit dedicated to growing Pitt's portfolio of workforce-aligned online, master's and professional programs. We integrate creative storytelling, digital strategy and enrollment best practices to connect prospective students with transformative educational opportunities that advance their careers.

Responsibilities

Build and launch campaigns across Google Ads, Meta, LinkedIn, and programmatic
Write and traffic ad copy and creative; maintain keywords and negative lists
Set up audience targeting, conversion tracking, UTMs, and tags
Monitor and optimize bids, budgets, and targeting within approved thresholds
Run A/B tests and pause or reallocate underperformers
Manage media buys, flighting, and budget pacing to enrollment cycles
Build performance reports and dashboards (spend, CTR, CPL, CPA, conversions)
Support attribution and funnel reporting with clean UTM/source data
Coordinate assets and insertion orders with vendors and partners
Partner with analytics, CRM, web, and creative teams; document changes and SOPs

Qualifications

Bachelor's degree required
Minimum 3 years of relevant experience required
Combination of education and relevant experience will be considered in lieu of education and/or experience requirement

Physical requirements

Must be able to sit or stand for long prolonged periods of time, operate a computer.

Schedule