Paid Media Manager

About the role

The Paid Media Manager will drive new strategies and improve performance across paid channels, as well as assist in the development of junior PPC marketers. They’ll own the client relationship for some of our largest accounts and work closely with our Paid Media Director and other senior leadership to create and deliver client strategy presentations. A high level of expertise in paid digital advertising is expected, along with a demonstrated ability to effectively communicate performance towards key KPIs and produce impactful insights from data. The ideal candidate is always looking to adopt new techniques and test new media channels to ensure maximum ROI for our clients. This candidate will help grow our clients’ businesses while also growing our people.

Who we are

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients. Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.

Responsibilities

• Account Ownership and Client Relationship Management – Own and build client relationships with top-tier accounts. Opportunity to travel to clients for QBRs.
• Team Development – Expedite growth of junior PPC marketers through ongoing coaching and professional development. Invest in sharing knowledge and finding innovative ways to improve your and your team’s skill-set.
• Reporting – Work with the internal analytics team to develop reports that clearly communicate performance to suggest insights and identify opportunities.
• Analysis – Dive deep into account KPIs and trends to identify shifts, areas of opportunity, and potential optimizations.
• Collaboration – Work closely with the Paid Media Director and leadership team to develop new and ongoing account strategy. Drive account performance through collaboration with your team. Interface with various internal teams such as business intelligence, business development, SEO, and creative teams.
• Ideate – Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
• Strategize – Work with clients to plan and allocate budgets across top performing channels.
• Work with industry experts and vendors – Enhance agency relationships with vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.

Requirements

• 3+ years of full-time, professional paid digital advertising experience, including 1+ years managing the tasks of other digital marketing team members
• Previous people management experience is not required, but demonstrated leadership/mentorship experience is a plus
• Experience with ongoing campaign build out and optimization, development, and implementation of paid channels
• Consistent track record and hands-on experience handling high campaign volume, large budgets, complex strategies across multiple Paid Search and Paid Social channels and driving quantifiable results
• Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms
• Experience with Programmatic advertising is also a plus
• Proficient in Excel/Google Sheets and PowerPoint/Google Slides
• Best-in-class communication skills, both written and verbal
• 4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field is a plus

Benefits

• Flexible Time Off
• Paid Leave for New Parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Tuition Reimbursement
• Professional development opportunities
• Rewards and recognition programs

Schedule

This role is based out of our Austin office. Our team works on a hybrid basis, working three days a week in the office and two days from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.