Paid Media Manager

About the role

As a Paid Media Manager, you will work closely with cross-functional strategists, overseeing campaigns across multiple channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You'll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns.

Responsibilities

• Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
• Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.).
• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
• Proactively dive into platforms to understand day-to-day campaign performance and drive measurable success.
• Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
• Collaborate with internal teams and global teammates to align on cross-regional media strategy.
• Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Requirements

• 3+ years of hands-on experience running paid campaigns in Google Ads and/or Search Ads 360, including Shopping and YouTube.
• Hands-on experience managing paid social campaigns in Meta Ads Manager.
• Proven track record executing, optimizing, and strategizing SEM and paid social campaigns.
• Agency experience highly preferred.
• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
• Previous experience in a managerial or supervisory role.
• Strong client relationship management, communication, and people management skills.
• Strategic and analytical thinker with excellent attention to detail.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary based on education, experience, and skill level
• Unlimited vacation policy
• Monthly phone stipend
• Comprehensive medical, dental, and vision insurance options
• 401(k) with company matching
• Dog-friendly office environment
• Hybrid work opportunity
• Professional development program
• $50/week meal delivery stipend