Paid Media Manager

About the role

We are looking for a Paid Media Manager to support the planning, execution, optimization, and reporting of paid campaigns across programmatic, social, video, and search. This role is ideal for someone who is experienced with hands-on media buying, comfortable managing multiple campaigns simultaneously, and eager to develop deeper strategic skills. You’ll support paid initiatives to help increase visibility during key moments across the soccer calendar and contribute to broader marketing and partnership efforts across the network’s content and commercial ecosystem.

Responsibilities

• Support the setup and management of campaigns within DSPs, helping execute programmatic buys across display, video, and connected TV inventory.
• Assist in building and launching paid campaigns across TikTok, Meta, YouTube, and Google Ads.
• Manage daily optimizations to hit performance KPIs (Reach, Video Views, CPA, ROAS, CPM, etc.).
• Ensure accurate tagging, tracking, and pixel setups in Google Tag Manager.
• Contribute to audience research, channel selection, and budget allocation recommendations.
• Assist in developing paid media plans that incorporate a mix of programmatic channels, social, search, and video, including inventory sourcing through open exchange, private marketplace, or direct deals where applicable.
• Track competitive insights, platform benchmarks, and learnings to inform future strategy.
• Build performance reports for internal stakeholders and partners and contribute to campaign readouts and post-mortems.
• Pull data from DSPs, Ads Managers, YouTube Studio, Google Analytics, HubSpot, reporting interfaces, and any third-party tracking tools.
• Work closely with Social, Marketing, Creative, Content, and Partnerships teams to align paid campaigns with organic and partner initiatives.

Requirements

• 3+ years of experience in digital media buying, paid social, paid video, or growth marketing, preferably within sports or entertainment.
• Hands-on experience launching and optimizing campaigns in major digital platforms (programmatic channels, Meta, TikTok, Google/YouTube).
• Strong analytical ability working with data and dashboards.
• Ability to work collaboratively across departments and manage cross-functional projects.
• Excellent organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
• Ability to adapt to evolving industry trends and technologies.
• An unresting passion for the game of soccer and an understanding of the history of the game.

Location: United States, Remote