Paid Media Manager

Better For You

Combining the scale of Mars with the agility of a growth business, we are driving innovation, accelerating performance, and transforming how we work through data, automation, and AI-enabled solutions.

Tasty & Wholesome

• Pop-Tarts®, Eggo®, and Rice Krispies Treats®

Paid Media Manager Responsibilities

• Lead end-to-end integrated paid media strategy, planning, and activation for Pop-Tarts®, Eggo®, and Rice Krispies Treats®, ensuring investments drive both brand growth and business performance.
• Leverage first, second, and third-party data, consumer insights, and retail intelligence to identify high-value audiences and develop audience-first activation plans across strategic audience objectives.
• Partner with Analytics to establish KPIs, measurement plans, and learning agendas. Translate campaign performance, sales lift, and Marketing Mix Modeling results into actionable insights that continuously optimize media investments and improve business outcomes.
• Lead media agency and platform partner relationships, setting strategic direction, driving accountability, and ensuring best-in-class planning, execution, innovation, and performance.
• Manage media budgets, annual planning, flowcharts, approvals, and investment optimization to maximize effectiveness and efficiency across all investments.
• Champion a culture of testing and learning while partnering closely with Brand, Analytics, and the Integrated Agency Team teams to identify growth opportunities and advance marketing effectiveness.

Requirements

• Deep expertise in integrated paid media, with a proven track record of developing and executing integrated media strategies that drive measurable brand and business growth.
• Strong audience, data, and analytics capabilities, leveraging consumer insights and in-market performance data to uncover growth opportunities, inform investment decisions, and optimize performance.
• Expert knowledge of today's media ecosystem, including Linear TV, Connected TV, Paid Social, Online Video, Search, Retail Media, and emerging channels, with a passion for innovation and continuous learning.
• Ability to translate complex data and performance results into clear, actionable recommendations, influencing stakeholders and driving smarter business decisions.
• Exceptional leadership, communication, and collaboration skills, with experience managing agency partners, working cross-functionally, and thriving in a fast-paced environment.

Qualifications

• Proven success in leading paid media campaigns and optimizing media investments.
• Experience in managing budgets and optimizing media spend.
• Strong analytical skills and ability to interpret data to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Passion for innovation and a commitment to continuous learning and improvement.

Skills

• Integrated Paid Media Strategy
• Audience Strategy & Activation
• Measurement & Optimization
• Agency & Partner Leadership
• Investment & Budget Stewardship
• Learning, Innovation & Cross-Functional Leadership

Benefits

• Medical
• Dental
• Vision
• Life
• Accidental Death & Dismemberment Insurance
• Employee Assistance Program
• Short-Term Disability Coverage
• Long-Term Disability Insurance
• Voluntary Income Protection Benefits
• 401(k) Plan with Company Contributions

Pay

The annual salary range is $108,160 – $141,960, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

Schedule

Applications for this position will be accepted through September 4, 2026. After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small.