Paid Media Manager

What You'll Do

• Build, launch, and manage paid media campaigns across Google Ads and Meta Ads Manager, with opportunity to expand into LinkedIn, TikTok, YouTube, and other platforms.
• Support full-funnel paid media strategy for each client, working alongside the Marketing Manager on goals spanning awareness, lead generation, and revenue.
• Manage campaign performance across multiple client accounts — pacing budgets, adjusting bids, and reallocating spend to hit each client's goals.
• Structure campaigns using modern best practices, including automated/algorithm-friendly campaign types (e.g., Google Performance Max, Meta Advantage+).
• Conduct keyword and audience research to inform targeting.
• Build and run structured testing roadmaps spanning creative, audience, and landing page tests to identify high-performing messaging and formats.
• Use Google Analytics (GA4) as a primary tool to independently analyze performance data, diagnose underperformance, and identify opportunities against KPIs (CPA, CPL, ROAS, CTR, conversion rate).
• Build performance reports and communicate insights and recommendations to the Marketing Manager and account teams.
• Partner with the Marketing Manager on forecasting and budget planning for existing client accounts.
• Stay current on platform updates and share relevant tactics or opportunities with the team.

Requirements

• 3–6 years of hands-on experience running paid search campaigns in Google Ads — this is non-negotiable.
• Hands-on experience managing paid social campaigns in Meta Ads Manager.
• Advanced proficiency in Google Analytics (GA4) — comfortable building reports and segments and pulling your own insights independently, without support.
• Experience designing and running structured A/B or multivariate tests across creative, audience, or landing pages.
• Experience managing more than one client, brand, or budget at a time.
• Clear written and verbal communication skills.