Paid Media Manager

About the role

As the paid media manager, you will own paid acquisition across every channel we run: Google, Meta, TikTok, CTV, direct mail, and other channels. This is an individual contributor role with real channel ownership. You'll craft and execute the strategy for how the channels are structured, tested, and scaled, and work with internal and external creative teams to guide creative development. Working with our analytics lead, you'll dig for insights, and provide detailed reporting to the leadership team.

Responsibilities

• Run and scale paid efforts
• Own strategy and execution across live channels, including account and campaign structure, budgets, bidding, and ongoing optimization to achieve business goals
• Devise and drive ongoing experimentation that generates actionable learnings and helps find new growth opportunities
• Work inside health‑category, HIPAA‑compliant limits on tracking and targeting, and partner with marketing engineering on what can be measured with privacy as priority
• Propose strategic and novel ways to diversify the channel mix, then execute and scale
• Guide the creative: write briefs for internal and external creative teams, share results to inspire next round of creative
• Own the testing structure that isolates variables and applies learnings to future work
• Ensure all creative passes clinical review
• Own reporting & budget: in partnership with analytics lead, own ongoing reporting on paid efforts, including incrementality testing
• Recommend budgets grounded in data to increase the rate of growth

Requirements

• 7+ years running paid acquisition across SEM, paid social, and other channels, with direct budget ownership, including at least one channel taken from zero to material scale
• Hands‑on keyboard experience in at least two of Google, Meta, TikTok, connected TV, and direct mail, with eagerness to quickly learn those you lack experience with
• Strong analytical capabilities; able to run the numbers yourself even with an analytics team
• Adept at how AI can help media planning, buying, and optimization, and excited by developing new tools to improve impact
• Comfortable in a fast‑paced, often ambiguous environment, and deploying increasingly large budgets
• Direct communicator who readily shares informed recommendations

Qualifications

• Experience in consumer health, telehealth, or another regulated category where messaging and audience reach are restricted
• Fluency in a BI tool (and/or Claude) to answer your own questions without filing a ticket

Benefits

• Competitive compensation: salary + equity — you grow with us
• Flexible time off