Paid Media Fellow

About the role

Avoq is seeking a Paid Media Fellow to support the Paid Media team. The Fellow will develop skills in any or all of the constituent tasks: social media campaign planning & execution, developing & testing ad creative, ad operations, budgeting & media buying, general digital marketing, and advertising & website reporting.

What You'll Do

• Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media
• Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms
• Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns
• Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results
• Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action

Requirements

• Experience in all areas below: 0-1 years of relevant experience
• Bachelor's degree
• Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics
• Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning
• Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
• Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite
• Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another
• Strong knowledge of Microsoft Office suite, especially Powerpoint and Excel

Benefits

• The salary for this non-exempt role is $39,000
• We offer a uniquely rich benefits package to support our team's quality of life outside of work that includes:
• 100% Company-paid Medical, Dental and Vision insurance
• Paid parental leave
• 401(k) contributions
• Flexible, hybrid work arrangements (4 days in office)
• 12 paid company holidays per year, up to 39 days individual paid time off
• Winter break: Offices close the last week of the year