Paid Media Fellow

Avoq is seeking a Paid Media Fellow to support the Paid Media team. This role can work out of either our Chicago, New York, or Washington D.C. office.

About the role

As a Paid Media Fellow, you will develop skills in social media campaign planning & execution, developing & testing ad creative, ad operations, budgeting & media buying, general digital marketing, and advertising & website reporting.

The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability.

Responsibilities

• Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media
• Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms
• Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns
• Use analytics tools (Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured) to create dashboards, reports, and other documents to update internal staff and clients as to campaign results
• Work with our team of in-house designers, developers, and videographers to develop ads that compel people to take action

Requirements

Your Experience

• 0-1 years of relevant experience
• Bachelor's degree
• Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics
• Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning
• Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
• Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite
• Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another
• Strong knowledge of Microsoft Office suite, especially PowerPoint and Excel

Preferred Qualifications

• Some experience with the Adobe Creative Suite, including Photoshop and Illustrator
• Experience and/or demonstrable aptitude with some of the following tools and disciplines: Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, other web and advertising analytics tools & platforms

Candidates need not possess every attribute listed above to qualify for a role. If you identify with this profile but don't quite meet all the criteria, we strongly encourage you to apply.

Benefits

• 100% company-paid medical, dental, and vision insurance
• Paid parental leave
• 401(k) contributions
• Flexible, hybrid work arrangements (4 days in office)
• 12 paid company holidays per year, up to 39 days individual paid time off
• Winter break: Offices close the last week of the year

Pay

$39,000 (non-exempt role)