Paid Media Fellow

About the role

The Paid Media Fellow will develop skills in social media campaign planning & execution, ad creative development & testing, ad operations, budgeting & media buying, general digital marketing, and advertising & website reporting. This role can work out of our Chicago, New York, or Washington D.C. office.

Who You Are

You have more than a passing interest in how brands use social media to communicate. You enjoy knowing what goes on behind the scenes of the best ad campaigns and have strong opinions about what went wrong on some of the worst. You're eager to work on projects within a diverse set of industries including education, energy, public advocacy, tech, sports, healthcare, politics, non-profit sector, and start-up space.

Responsibilities

• Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media.
• Create, manage, and optimize social and digital media campaigns using Facebook/Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Google advertising platforms.
• Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
• Use analytics tools (Google Analytics, Crimson Hexagon, Meltwater, Simply Measured) to create dashboards, reports, and other documents to update internal staff and clients on campaign results.
• Work with in-house designers, developers, and videographers to develop ads that compel people to take action.

The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability.

Requirements

Your Experience

• 0-1 years of relevant experience.
• Bachelor's degree.
• Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics.
• Demonstrable aptitude, interest, and passion for digital marketing and/or digital political campaigning.
• Knowledge of and at least some experience with advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
• Knowledge of and at least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite.
• Comfort with basic stats and the ability to use data to explain why one ad is performing better than another.
• Strong knowledge of Microsoft Office suite, especially PowerPoint and Excel.

Preferred Attributes

• Some experience with Adobe Creative Suite, including Photoshop and Illustrator.
• Experience and/or demonstrable aptitude with tools and disciplines such as Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, and other web and advertising analytics tools & platforms.

Candidates need not possess every attribute listed above to qualify. If you identify with this profile but don't quite meet all the criteria, we strongly encourage you to apply.

Benefits

• 100% company-paid medical, dental, and vision insurance.
• Paid parental leave.
• 401(k) contributions.
• Flexible, hybrid work arrangements (4 days in office).
• 12 paid company holidays per year, up to 39 days of individual paid time off.
• Winter break: Offices close the last week of the year.

Pay

The salary for this non-exempt role is $39,000.