Paid Digital Media Specialist

MarketingFull-time

Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! Hospitality & Entertainment’s brands.
This includes all self-service platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, etc.).
Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.
Partner closely with other members of the Digital Marketing team on creative development process, including overseeing performance and optimization to analyze key metrics to improve tracking, attribution and overall data access to analyze key metrics, including ROI.
Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.
Create best practice guides for field marketing teams and reports for leadership on issues such as, performance insights, key metrics and actionable recommendations.
Test and learn across new and existing platforms, conducting deep analysis to uncover new opportunities for customer acquisition and drive revenue growth.

Bachelor's degree in marketing, advertising or media related field
Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.)
Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X).
Experience with Pay-Per-Click, Display, Video is a plus.
Experience building, executing and scaling cross-functional marketing
Results oriented, with the ability to be objective and measure
Experience with writing text ad copy, A/B testing and monitoring Pixel and event installation in social platforms and landing
Advanced Microsoft Excel skills, including the ability to work with large data sets & pivot tables to clearly communicate insights
Strong analytical skills with the ability to interpret social media metrics and translate them into strategic
Exceptional project management skills with a proven record of successful campaign execution
Experience in the entertainment, festival, and/or hospitality industries preferred
Agency experience is a plus
Excellent communication and presentation

The compensation range for this position is 65,000 - 70,000 annually.

Eligible employees are entitled to a comprehensive benefits package following the required eligibility period, which includes:

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