Paid Digital Media Manager

About the role

We’re on the hunt for a paid digital media/digital marketing manager. Someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we are doing. As our Paid Digital Media/Digital Marketing Manager, you’ll lead the strategy and execution for the paid digital media for both Dr. Tavel and Alternate View (including Google, Meta, programmatic display, OTT and streaming audio.)

Responsibilities

• Leverage Google Ads & Meta Ads to launch, manage, and optimize paid search, display, and social campaigns.
• Execute programmatic campaigns targeting specific audiences and driving real impact.
• Build custom audience segments, retargeting flows, lookalikes, and cross-platform funnels to drive conversions.
• Create and monitor full journey analytics, KPIs, and dashboards to provide insights and recommendations.
• Develop and execute patient loyalty marketing programs, including email and text marketing.
• Manage and optimize paid media budgets, ensuring efficiency and minimizing waste while proving ROI.
• Collaborate with creative teams to ensure campaigns stand out and achieve success.
• Ensure compliance with HIPAA standards for conversion tracking and stay updated on best practices and legal implications for HIPAA-compliant digital advertising.

Requirements

• 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.).
• Experience planning or executing OTT/CTV and digital streaming audio campaigns.
• Obsessively analytical, with a passion for data, testing, iteration, and scaling.
• Experience building analytics and tracking programs.
• Experience building patient loyalty marketing programs.
• Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; able to explain these metrics to non-marketers.
• Naturally curious and always learning about the latest trends and innovations in the media landscape.
• Have opinions on topics like PMax, Generative AI in search, and murky programmatic inventory.
• Comfortable working across teams, managing multiple campaigns, and meeting tight deadlines.
• Bonus: Experience in multi-location, healthcare, retail, or regulated industries.
• Bigger bonus: Experience building performance media campaigns that capture attention and spark growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven track record of successful campaign launches and optimizations.
• Strong understanding of digital marketing principles and best practices.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.

Skills

• Google Ads, Meta Ads, and programmatic platform proficiency.
• OTT/CTV and digital streaming audio campaign experience.
• Data analysis and reporting skills.
• Audience segmentation and targeting expertise.
• Patient loyalty marketing program development and execution.
• Budget management and ROI optimization.
• Creative collaboration and campaign execution.
• HIPAA compliance and digital advertising best practices.

Benefits

Autonomy and ownership of paid digital media strategy
An organization that values experimentation and measurable results
Access to tools, budget, and smart people who want you to succeed
A brand ready to challenge the category (and needing your help to fuel it)
The chance to say, "Yeah, I built that. And it crushed."

Pay

Commensurate with experience

Schedule

Hybrid