Paid Digital Marketing Specialist

What You Will Be Doing

• Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
• Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
• Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
• Maintain high standards for accuracy, compliance, and documentation across all campaigns.
• Stay current on platform updates, paid media trends, and emerging opportunities to improve performance.
• Other duties as assigned.

What You Bring

• 2–4 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
• Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
• Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
• Experience supporting budget management and pacing across multiple channels.
• Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
• Experience supporting A/B testing and performance optimization efforts.
• Strong copy instincts and an eye for performance-oriented creative.
• Experience working with affiliates or third-party marketing partners is a plus.
• Comfortable operating in both DTC and B2B environments.
• Experience working in regulated industries (e.g., healthcare, financial services) is a plus.
• Experience using the Impact.com affiliate platform is a plus.
• Experience using generative AI programs like Microsoft Copilot is a plus.
• Excellent organizational skills with strong attention to detail and follow-through.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication skills and comfort working cross-functionally.
• Google Ads or other platform certifications preferred.
• Willingness to travel locally and domestically up to 10–15%.