Paid Digital Marketing Specialist

YOUR ROLE

We are seeking a Paid Digital Marketing Specialist to support and execute our paid digital marketing programs across multiple channels. This role will work in close partnership with the Senior Paid Digital Marketing Manager and will be deeply involved in the day-to-day management, optimization, and scaling of paid media campaigns. This role is ideal for a strong executor who is detail-oriented, analytically minded, and eager to grow into greater ownership.

• Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
• Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
• Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
• Maintain high standards for accuracy, compliance, and documentation across all campaigns.
• Stay current on platform updates, paid media trends, and emerging opportunities to improve performance.

What You Will Be Doing

• Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
• Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
• Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
• Monitor performance metrics including CTR, CVR, CPA, CAC, and ROAS; proactively surface insights and optimization opportunities.
• Support A/B and multivariate testing initiatives for ad creative, audiences, bidding strategies, and landing pages.
• Affiliate relationships, including onboarding, tracking performance, ensuring compliance, and optimizing partner output.
• Assist with budget pacing and allocation to ensure campaigns stay on track to monthly and quarterly spend goals.
• Coordinate with Analytics, Lifecycle Marketing, SEO, Product Marketing, and external partners to ensure aligned execution.
• Other duties as assigned.

What You Bring

• 2–4 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
• Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
• Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
• Experience supporting budget management and pacing across multiple channels.
• Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
• Experience supporting A/B testing and performance optimization efforts.
• Strong copy instincts and an eye for performance-oriented creative.
• Experience working with affiliates or third-party marketing partners is a plus.
• Comfortable operating in both DTC and B2B environments.
• Experience working in regulated industries (e.g., healthcare, financial services) is a plus.
• Experience using the Impact.com affiliate platform is a plus.
• Experience using generative AI programs like Microsoft Copilot is a plus.
• Excellent organizational skills with strong attention to detail and follow-through.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication skills and comfort working cross-functionally.
• Google Ads or other platform certifications preferred.
• Willingness to travel locally and domestically up to 10–15%.

Additional Information

• National Range: $68,900 - 103,000
• Disclaimer: This role will be located in Richmond, VA. Actual compensation will vary based on geographic location, experience, skills, and other job-related factors. In addition to base salary, this role is eligible to participate in a bonus incentive plan. Incentive compensation is based on individual and company performance and is not guaranteed.
• Employee Benefits & Well-Being: Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives. Competitive Compensation & Total Rewards IncentivesComprehensive Healthcare CoverageMultiple 401(k) Savings Plan OptionsAuto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family LeaveDisability, Life, and Long Term Care InsuranceTuition Reimbursement, Student Loan Repayment and Training & Certification SupportWellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)Caregiver and Mental Health Support Services