Outside Sales Representative – Industrial Automation Controls

Key Responsibilities

• Develop and grow sales of industrial automation products including VFDs, PLCs, HMIs, motion control, sensors, and industrial networking equipment (Ethernet/IP, Profinet, Modbus, etc.).
• Manage and expand an existing customer base while identifying and developing new business opportunities.
• Work closely with customers to understand applications, challenges, and system requirements, providing technically sound solutions.
• Deliver product presentations, demonstrations, and technical training to customers and channel partners.
• Collaborate with internal engineering, product management, and support teams to ensure successful solution design and implementation.
• Support customers through the full sales cycle, from specification and proposal through commissioning support when required.
• Develop quotations, proposals, and technical documentation tailored to customer applications.
• Track opportunities, forecasts, and customer activity using CRM tools.
• Stay current on industry trends, competitor offerings, and emerging automation technologies.
• Represent the company at trade shows, customer visits, and industry events as needed.

Requirements

• 5+ years of successful sales experience in industrial automation or controls.
• Proven experience selling VFDs and PLC-based control systems.
• Strong knowledge of industrial networking protocols and architectures.
• Ability to read and understand electrical schematics, control system architectures, and industrial specifications.
• Excellent communication, presentation, and negotiation skills.
• Strong problem-solving skills with a customer-focused mindset.
• Able to work independently while effectively collaborating with cross-functional teams.
• Willingness to travel within the assigned territory as required.
• Experience working with OEMs, system integrators, and manufacturing end users.
• Familiarity with major automation platforms and drive manufacturers.
• Background in industries such as manufacturing, material handling, water/wastewater, food and beverage, or energy.

Qualifications

• Competitive base salary plus performance-based commission.
• Comprehensive benefits package including health, dental, vision, and retirement plans.
• Company vehicle or car allowance (if applicable).
• Ongoing technical and sales training.
• Opportunity to work with cutting-edge automation technologies in a growth-oriented environment.

Pay

• Competitive base salary plus performance-based commission.

Schedule

• Primarily Central PA, MD & some Eastern PA.