Outside Sales Representative

About the Role

DITA is seeking an experienced Territory Sales Representative to develop and expand our business throughout Minnesota, Iowa, Nebraska, Missouri, and Kansas. The successful candidate will represent DITA’s luxury eyewear portfolio, including DITA, DITA-Lancier, and Epiluxury, by cultivating relationships with premium optical retailers, identifying new business opportunities, and driving sustainable sales growth within the assigned territory. This opportunity may be structured as a full-time employment position or an independent contractor engagement, depending on the selected candidate and engagement model.

This role is remote and territory-based, with extensive regional travel required.

Responsibilities

• Develop and grow business with existing and prospective retail partners throughout the assigned territory.
• Identify qualified new accounts that align with DITA's brand positioning and long-term growth strategy.
• Build, maintain, and strengthen relationships with independent optical retailers and key decision-makers.
• Present DITA collections and product launches to existing and prospective customers.
• Conduct account visits, product training, merchandising support, trunk shows, and other customer-facing activities as appropriate.
• Represent DITA at industry trade shows, regional events, and customer meetings.
• Develop territory plans designed to achieve mutually established sales objectives.
• Monitor sales performance, identify growth opportunities, and recommend strategies to maximize territory results.
• Collaborate with marketing and product teams by sharing customer feedback, competitive intelligence, and market trends.
• Serve as a knowledgeable ambassador for the DITA brands by communicating the company's heritage, craftsmanship, and commitment to quality.
• Maintain professional communication and provide timely follow-up with customers and internal business partners.

Qualifications

• Minimum two years of experience selling premium eyewear, luxury accessories, fashion products, or comparable brands.
• Established relationships within the independent optical industry in all or a significant portion of the assigned territory.
• Demonstrated success in business development, account management, and territory growth.
• Strong presentation, negotiation, and interpersonal communication skills.
• Excellent organizational and territory management abilities.
• Ability to travel extensively throughout the assigned territory.
• Experience delivering product education and brand presentations.
• Self-motivated with strong business acumen and the ability to manage multiple priorities.
• Passion for luxury products, craftsmanship, and exceptional customer experiences.

About DITA

Founded in 1996, DITA is recognized as one of the world’s leading independent luxury eyewear brands. DITA products are distributed through more than 5,000 premium retail partners in over 70 countries and include the DITA, DITA-Lancier, Epiluxury, and Christian Roth collections. With headquarters in Aliso Viejo, CA, Dublin, Ireland, and Japan, DITA continues to set the standard for design innovation and craftsmanship.