Outreach Manager (Energy)

Essential Job Functions

• Lead, coach, and manage Outreach Specialists to ensure consistent field presence, strong engagement, and quality lead generation.
• Schedule, coordinate, and oversee outreach activities including events, street sweeps, canvassing, and community engagement.
• Identify, evaluate, and prioritize outreach opportunities such as trade shows, Chamber of Commerce meetings, sustainability events, and industry gatherings.
• Ensure Outreach Specialists remain focused on proactive lead hunting and conversation initiation in the field.
• Partner with marketing to develop, maintain, and deploy outreach collateral and messaging.
• Ensure brand consistency and professional representation across all outreach activities.
• Track outreach activity and results using CRM systems, including leads generated, conversations initiated, and events attended.
• Establish, monitor, and report on outreach KPIs and performance metrics.
• Collaborate with sales and operations teams to refine lead qualification and handoff processes.
• Conduct ride-alongs, field observations, and performance check-ins to support coaching and development.
• Collect and communicate field insights to improve outreach strategy, messaging, and program effectiveness.

Qualifications

• Bachelor’s degree required; preferred fields include Sustainability, Environmental Science, Marketing, Communications, or Business.
• 3–7 years of experience in outreach, field marketing, business development, or community engagement.
• Demonstrated 5+ years’ experience managing people and driving performance through coaching and accountability.
• Strong interpersonal, public speaking, and written communication skills.
• Genuine interest in clean energy, sustainability, and energy efficiency initiatives.
• Proficiency with CRM platforms (e.g., HubSpot or Salesforce) and Microsoft Office Suite.
• Must reside in New Jersey.
• Valid driver’s license and ability to travel regularly throughout the NJ/Tri-state region.
• Understanding of energy efficiency programs, sustainability initiatives, and incentive-based outreach models.
• Familiarity with HVAC systems, lighting technologies, and building performance concepts preferred.
• Strong ability to initiate, lead, and sustain professional conversations in diverse field and networking environments.
• Excellent public speaking and presentation skills for events, workshops, and community meetings.
• Experience evaluating outreach effectiveness and adjusting strategy based on performance metrics and KPIs.
• Ability to balance strategic planning with hands-on field execution.
• Strong organizational, time-management, and planning abilities.
• Ability to manage multiple priorities, schedules, and team activities simultaneously.
• Comfortable leading by example with high energy, professionalism, and accountability.
• Self-motivated, adaptable, team-oriented, and results-driven.