Outbound Sales Development Representative (SDR)

About the role

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. As an Outbound Sales Development Representative (SDR), you will work closely with our sales team to generate opportunities through outbound outreach. You’ll be the first "face" of Muck Rack to prospective customers, representing our team, culture, and brand in a fast-paced sales environment.

Responsibilities

• Build pipeline through outbound outreach—prospect leads via email, LinkedIn, and phone to consistently meet and exceed quota.
• Personalize interactions by leveraging Muck Rack’s tools and prospect insights to make outreach timely, relevant, and informed from the first touch.
• Prospect strategically—develop efficient, creative outreach systems tailored to target accounts, using data to identify patterns and prioritize contacts.
• Plan your day with purpose—use AI-assisted workflows to structure time, stay on top of follow-ups, and keep your pipeline moving.
• Monitor industry news to surface timely, relevant outreach opportunities.
• Maintain clean CRM hygiene—keep lead records, activities, and reporting accurate and up to date in Salesforce.
• Collaborate cross-functionally—partner closely with Account Executives and Marketing to align outreach efforts and drive pipeline growth.
• Maintain consistent activity standards—execute against outreach expectations across segments while balancing quality personalization with high-volume prospecting.

How success will be measured

• Meetings booked, held, and converted to pipeline (S2 opportunities).
• SDR-sourced revenue.

Requirements

• 1+ year of experience in a SaaS SDR role or 1+ year working in PR (you understand either the sales motion or the buyer's world).
• Highly accountable and self-motivated, with a growth mindset that welcomes feedback and coaching.
• A natural relationship builder with genuine curiosity and a sales-oriented mindset.
• Exceptional written communication skills—you write emails that get read and responses that move things forward.
• Strong phone presence—you can build rapport quickly and keep conversations engaging.
• Ability to juggle multiple priorities in a fast-paced, startup environment without dropping the ball.
• A quick study with new tools (including AI tools)—we work in Google Workspace, Salesforce, Outreach, Slack, Nooks, SalesNav, etc.
• Based or willing to work East Coast or Central hours.
• Proactively incorporate AI tools into day-to-day work to improve productivity and accelerate delivery.

Travel & Team Engagement

This role requires up to 10% travel for team collaboration, customer engagements, and company events. Attendance at our annual company offsite (typically held in Mexico) is expected.

Pay

In the US, the base salary for this role is $53,000, with $68,000+ in OTE (On-Target Earnings). We typically build 1-3 quarters of ramp time with lower goals and thus lower earnings from commissions. Compensation is geo-neutral within the US, meaning pay is based on job function and level, not location. For other countries, we offer competitive pay bands based on market standards.

Individual compensation decisions are based on experience level, skillset, and internal equity relative to peers.

Benefits

• Remote Work, Forever: Fully distributed team with a permanent remote setup, home office stipend, phone and internet reimbursement, coworking membership, and virtual/in-person team bonding.
• Transparent & Fair Compensation: Annual reviews, standardized bonus/commission structure, 401(k) with employer contributions, and equity opportunities.
• Health & Wellness: Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents; 100% premium coverage for individuals on high-deductible plans; 24/7 virtual care and Employee Assistance Program; employer-funded HSA contributions; quarterly wellness stipend; free Headspace subscription.
• Time Off & Family Benefits: 4+ weeks of PTO, plus paid sick and mental health days; 13 paid holidays with the option to swap for personal days; up to 16 weeks of fully paid parental leave.
• Learning and Development: Transparent pathways for internal mobility and promotion; bi-annual performance reviews; team workshops; leadership training; unlimited access to Coursera and O’Reilly; 2 additional PTO days annually for learning and development.
• Inclusive, Customer-First Culture: Commitment to equity and valuing diverse perspectives; agile, founder-led company focused on collaboration and innovation.