Organic Search Manager (Remote)
The Organic Search Manager at KnowBe4 will lead the SEO and GEO strategy to dominate search engine results and emerging generative AI platforms. Trusted by over 70,000 organizations worldwide, KnowBe4 secures both AI agents and humans through its platform, which includes attack simulation, training, collaboration security, and agent security powered by AIDA and a proprietary Risk Score.
Responsibilities
Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic.
Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share.
Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms.
Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses.
Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs.
Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience.
Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers.
Partner with content teams to develop optimized content.
Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power.
Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms.
Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts.
Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.
Qualifications
Bachelor’s Degree in Marketing or similar field, or equivalent work experience.
5+ years of experience managing organic search strategy.
Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus).
Significant experience managing SEO and GEO strategy.
Expert in end-to-end marketing for inbound marketing functions.
Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance.
Pay
The base pay for this position ranges from $120,000 - $130,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
Benefits
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.