Operations Associate- Digital Marketing Services Enablement

About the role

ZS is a management consulting and technology firm focused on improving life and how we live it. We transform ideas into impact by bringing together data, science, technology, and human ingenuity to deliver better outcomes for patients, caregivers, and consumers worldwide. As an Operations Specialist, you will support our Solutions teams focusing on campaign quality assurance and the design and delivery of technical marketing solutions within an eCRM (electronic Customer Relationship Management) environment, specializing in the Salesforce Marketing Cloud Platform (SFMC).

You will work alongside talented digital marketers, gaining opportunities to grow both personally and professionally while contributing to our clients’ goals.

Responsibilities

• Ensure clients’ digital campaigns and journeys (email, SMS, mobile push) are error-free prior to deployment by applying QA best practices and platform-specific processes across SFMC and our growing MarTech portfolio.
• Participate in client strategy sessions and requirement-gathering conversations, collaborating with internal teams to document technical goals before work begins.
• Create and follow internal quality control and assurance processes, leveraging tools like Litmus and QC checklists to validate campaigns before they go live.
• Gather and learn how data is used in marketing campaigns and journeys, including writing basic SQL queries and working with audience segmentation tools within SFMC.
• Build and deploy campaigns using Automation Studio and Journey Builder, developing awareness of the broader SFMC platform suite.
• Develop awareness of Adobe Experience Cloud products as the team’s platform portfolio expands, supporting QA across platforms.
• Perform other duties as assigned.

Requirements

• Eagerness to learn, especially if new to the digital marketing field or a recent graduate with a bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration, or a related field.
• Tech-savvy with a desire to learn the technical landscape of electronic messaging and automation.
• Excitement about data and metrics, with a willingness to learn how data predicts customer behavior.
• Working knowledge of or willingness to learn CAN-SPAM, CASL, GDPR, and CCPA compliance requirements as they apply to digital marketing campaigns.
• Strong communication skills, with a passion for keeping others informed and open to constructive criticism for career development.
• Creative thinking and a drive to exceed client expectations.
• Highly organized with excellent time management, able to prioritize and meet tight deadlines.
• Desire to become certified in Salesforce Marketing Cloud (SFMC).
• Fluency in English.
• Client-first mentality, intense work ethic, collaborative spirit, and problem-solving approach.

Benefits

At ZS, we offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. Benefits include:

• Robust skills-building programs and milestone training aligned with career progression.
• Internal mobility paths for growth via s-curves, individual contribution, and role expansions.
• Hybrid working model combining remote work and on-site presence at clients/ZS offices.
• Travel opportunities to strengthen client relationships and gain diverse experiences (travel is a requirement for client-facing roles).