Marketing Operations Associate

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. Backed by leading venture capital firms and investors, including Zeev Ventures, Quiet Capital, Craft Ventures, and Jeff Fluhr (Founder of Stubhub), we are one of the fastest-growing edtech firms globally.

About the role

We're hiring a Marketing Operations Associate to own the day-to-day health of our HubSpot instance and lead lifecycle. You'll sit at the intersection of marketing, sales, and data—making sure leads flow cleanly, campaigns are tracked accurately, and the team has reliable reporting to make decisions. Reporting to our Revenue Operations Manager, this is a hands-on, execution-heavy role for someone who loves systems, process, and clean data. This is an in-person role requiring 5 days a week attendance in our NYC (Gramercy) office.

Responsibilities

• Help with HubSpot maintenance—list management, segmentation, lead routing, and data hygiene
• Build and maintain lead scoring, lifecycle stages, and automated workflows across the funnel
• Partner with performance marketing and sales teams to ensure accurate lead attribution and handoff
• Troubleshoot HubSpot/marketing automation issues and act as the internal point person for platform questions
• Create and maintain dashboards/reports in HubSpot on campaign performance, funnel conversion, and pipeline health
• Manage integrations between HubSpot, ad platforms, website forms, and other marketing tools
• Support campaign execution: email sends, list pulls, UTM tracking, and QA of marketing assets
• Ensure data integrity across systems—deduping, standardizing fields, and auditing for accuracy
• Document processes and SOPs for repeatable marketing operations workflows

Requirements

• 3–4 years of experience in marketing operations, CRM administration, or a related marketing/data role
• Hands-on HubSpot experience—admin-level comfort strongly preferred (workflows, lists, reporting, integrations)
• Strong understanding of lead lifecycle management, segmentation, and marketing automation
• Comfortable working with data: building reports, spotting anomalies, and translating numbers into action
• Detail-oriented with a strong bias toward process and documentation
• Excellent cross-functional communicator—able to work closely with marketing, sales, and leadership
• Experience in a startup or high-growth environment is a plus
• Bachelor's degree preferred, or equivalent practical experience
• HubSpot certifications (e.g., Marketing Hub Software, RevOps) a plus

Benefits

• Health, dental, and vision insurance—base plans 100% employer paid
• Pre-tax benefits (FSA, DCFSA, HSA, Commuter)
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match

Pay

The targeted pay range for this role is $85,000 - $100,000. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location.