Marketing Operations Associate

About the role

You bring 3–5 years of marketing operations, demand generation, or lifecycle marketing experience at a B2C company — ideally in fintech, healthcare, legal, or financial services. You've owned a webinar program end-to-end and treat it as a growth channel, not a series of one-off events. You're hands-on with webinar platforms (Zoom, Goldcast, On24, or similar), HubSpot or Marketo, and comfortable enough in SQL or a BI tool to pull your own data. You're equally rigorous running a 500-person webinar and a 30-person partner dinner, and you understand the nuances of building authentic connections with multicultural audiences.

Responsibilities

• Own end-to-end production of ~40 webinars/month: topics, speakers, platform setup, dry runs, moderation, and post-event nurture
• Manage the martech stack: webinar platform, HubSpot/Marketo lead flow, UTM tracking, attribution, and lead routing
• Coordinate the promotion of webinars and report on the full funnel: registration → attendance → MQL → consult → revenue
• Build the repeatable playbook that lets us scale cadence without sacrificing quality
• Coordinate ~4 in-person events/month: community meetups, partner dinners, conference presence, and immigration workshops
• Own logistics end-to-end: venue, vendors, AV, registration, run-of-show, and post-event follow-up
• Track event ROI alongside the webinar funnel — registrations, attendance, leads, pipeline contribution

Requirements

This is For You If...

• You're an operator who loves clean attribution, dialed-in speaker prep, and day-of execution that feels boring because everything was built right.
• You're comfortable being the most technical person in the events meeting and the most events-fluent person in the marketing ops meeting.
• You care about the communities you're serving and want real channel ownership with a direct line to the Head of Growth.

Qualifications

This is Not For You If...

• You want strategy without execution, need a fully built playbook to start, or view webinars as logistics work beneath you.
• This role is also in-office in NYC five days a week.