Marketing Operations Associate

About the role

Oversee the management and evolution of our marketing tech stack (Hubspot, Default, ZoomInfo, LinkedIn Sales Navigator, etc.) and ensure systems are effectively integrated and utilized to support GTM.

Manage and optimize HubSpot to identify, score, track, and attribute leads.

Ensure accurate data capture and reporting across campaigns.

Analyze success of marketing channels and campaigns to determine Marketing ROI and inform future resource allocation decisions.

Own marketing performance reporting, building a clear and reliable view of funnel performance and pipeline.

Define and uphold data governance, segmentation, and database health across marketing systems.

Work closely with GTM teams to streamline lead handoff processes and support sales teams with actionable insights and reports.

Requirements

4+ years in Marketing Operations or RevOps, supporting B2B sales-led company.

Hands-on experience administering Hubspot, Salesforce, Clay, and Default.

Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using workflow automation tools.

Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.

Experience using AI-driven tools or agentic workflows to automate GTM tasks and enrich firmographic and demographic data.

Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.

Direct communicator with the operational discipline to document what you build and bring others along on changes.

Comfortable with ambiguity in a high-growth environment; you scope the problem, then move.

Qualifications

Even better if you have:

• Experience supporting multi-segment GTM motions (SMB + Enterprise, or PLG + Sales-led).
• Exposure to partner ecosystem tooling.

Skills

Strong analytical, system design, and documentation skills.

Benefits

We proudly offer the following benefits for our full-time employees:

• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retail Plan (e.g., 401K, pension)
• Parental Leave
• Fertility and family building benefits through Carrot
• Daily lunches and snacks in the office to keep you at your best