On Premise Representative

About the role

The On-Premise Representative is responsible for building and maintaining strong relationships within assigned on-premise accounts such as bars, restaurants, and entertainment venues. This dynamic, field-based sales role will place high emphasis on increasing product availability in both draft and package format, driving sales, increasing brand visibility, and enhancing consumer loyalty for the Constellation Beer portfolio. Role requires a passion for beer, exceptional communication skills, and the ability to activate brands through education, promotion, and partnership. This individual will report directly to the Manager, On-Premise Market Execution.

Responsibilities

• Develop and manage relationships with key on-premise accounts within the assigned territory. Individual will be viewed as a local brand ambassador promoting the development of the Constellation beer portfolio.
• Achieve sales targets and distribution goals by executing sales initiatives, securing new placements in both package and draft format, and increasing volume at existing accounts.
• Conduct regular account visits to ensure proper product placement, stock rotation, and point-of-sale (POS) material execution.
• Identify and pursue new business opportunities to expand CBI’s market presence among on-premise accounts.
• Ensures overarching on-premise strategies and key sales priorities are executed at the highest levels across assigned accounts.
• Plan and execute on-premise events, samplings, staff trainings, and promotions to drive brand awareness and trial.
• Educate account staff and consumers on Constellation’s products, features and benefits, and unique selling points.
• Conduct samplings at events, retail accounts, and more. Use word-of-mouth marketing techniques, like referring CBI and our products to consumers, friends,