On Premise Representative

Position Summary

The On‑Premise Representative is responsible for building and maintaining strong relationships within assigned on‑premise accounts such as bars, restaurants, and entertainment venues. This dynamic, field‑based sales role emphasizes increasing product availability in both draft and package format, driving sales, increasing brand visibility, and enhancing consumer loyalty for the Constellation Beer portfolio. The role requires a passion for beer, exceptional communication skills, and the ability to activate brands through education, promotion, and partnership. Reports directly to the Manager, On‑Premise Market Execution.

Responsibilities

• Sales and Account Management: Develop and manage relationships with key on‑premise accounts; act as a local brand ambassador for the Constellation beer portfolio; achieve sales targets and distribution goals by securing new placements and increasing volume at existing accounts; conduct regular account visits to ensure proper product placement, stock rotation, and POS material execution; identify and pursue new business opportunities; ensure on‑premise strategies and sales priorities are executed at the highest levels.
• Brand Building and Activation: Plan and execute on‑premise events, samplings, staff trainings, and promotions; educate account staff and consumers on Constellation’s products, features, benefits, and unique selling points; conduct samplings at events and retail accounts; use word‑of‑mouth marketing techniques; activate key marketing programs and brand activation as directed; secure distribution for new innovations and develop support plans to drive trial, awareness, and consumer feedback.
• Market Intelligence and Reporting: Monitor competitive activity, market trends, and consumer preferences within on‑premise accounts; provide regular recaps and reporting on sales activities, account and consumer feedback, and event outcomes; collaborate with local sales teams and distributor partners to ensure alignment of sales goals and execution standards.
• Administrative and Team Support: Maintain accurate records of sales calls, account activity, activation feedback, expenses, and market activity; participate in team meetings, training sessions, and distributor work‑withs; represent Constellation at local industry events, festivals, promotions, and trade shows as needed.

Qualifications

• Bachelor’s degree or equivalent job experience preferred.
• Approximately 1 year of proven results‑oriented experience in outside sales or within the food & beverage industry preferred.
• Bilingual (English/Spanish) preferred.
• Must be at least 21 years of age.
• Valid driver’s license with a clean driving record and successful completion of a Motor Vehicle Record (MVR) check.
• Ability to work a flexible schedule including evenings and weekends.
• Exceptional interpersonal skills and a passion for brand ambassadorship.
• Advanced computer literacy (Microsoft Word, Excel, PowerPoint, Outlook) and ability to use business and sales reporting tools.
• Willingness to travel regularly within the market and occasionally by plane/train.
• Self‑starter with strong planning, prioritization, and execution skills; ability to build relationships, initiate action, and adapt to change.
• Effective communication and influencing skills at all organizational levels.

Physical Requirements

• Ability to move up to 55 lb.
• Ability to sit and/or stand for long periods and work at a desk/computer for extended periods.
• Primary work environment is in trade; use hands to handle or feel, reach with hands and arms.
• Ability to climb or balance on stairs/ladders.

Location

Burbank, California (primary); additional locations: Glendale, California.

Pay

Salary range: $61,300.00 – $88,200.00.

Benefits

• Paid time off
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Other eligible employee benefits