Old Navy Marketing Manager, Retail

About the role

We're looking for a creative and collaborative retail marketer to support marketing and activation strategies for Old Navy's Herald Square flagship and regional marketing initiatives across the NYC and Tri-State area. This role reports to the Director, Brand Marketing - OMNI Brand Experience and works closely with cross-functional teams to execute programs that drive traffic, engagement, and brand love.

What you'll do

• Flagship Marketing Support
  • Aid in planning and executing marketing activations for the Herald Square flagship, including events, promotions, and content moments.
  • Coordinate with creative and store teams to ensure seamless execution of in-store experiences.
• Community & Cultural Engagement
  • Identify local partnerships and cultural opportunities that align with Old Navy's values.
  • Support amplification of activations through PR and social channels.
• Regional Marketing Execution
  • Implement localized campaigns for NYC and Tri-State stores to drive awareness and traffic.
  • Partner with field teams to deliver on-brand activations tailored to community needs.
• Campaign Coordination
  • Manage timelines, vendor coordination, and logistics for retail marketing initiatives.
  • Ensure alignment with national brand campaigns and creative standards.
• Performance Tracking
  • Assist in monitoring KPIs and reporting on campaign effectiveness.
  • Provide insights to inform future planning and optimization.

Who you are

• 4-6 years of experience in retail, brand, or experiential marketing, preferably in fashion or lifestyle brands.
• Hands-on experience supporting store events or activations.
• Strong organizational and project management skills with attention to detail.
• Collaborative team player with excellent communication skills.
• Familiarity with NYC cultural trends and local marketing opportunities is a plus.
• Comfortable working in a fast-paced environment and juggling multiple priorities.

Salary Range

$119,400.00 - $155,200.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Old Navy

• Mercandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.

Company

Old Navy is a global apparel and accessories brand that believes in the democracy of style, making high quality, must-have fashion essentials for the whole family, while delivering incredible value, and fun, unique store experiences. Old Navy opened its first store in 1994 in the United States and since has expanded its international presence with Company-operated stores in Canada, China, and Mexico, as well as franchise stores in seven countries. Customers can purchase Old Navy products globally in Company-operated and franchise stores and online.