NYB - Market Development Manager SGWS NY

Overview

The Manager, Market Development is responsible for driving strategic market expansion and building a strong commercial foundation in targeted growth territories. This role focuses on developing supplier partnerships, identifying high-value on- and off-premise opportunities, and establishing meaningful relationships with key decision-makers to expand brand distribution and market presence.

Primary Responsibilities

• Identify and execute strategies to expand distribution in new and underpenetrated markets
• Target and open priority on-premise and off-premise accounts to drive brand presence
• Develop territory-level plans to accelerate market penetration and share growth
• Build and maintain strong relationships with supplier partners to align on growth priorities
• Establish and strengthen connections with key buyers, ownership groups, and decision-makers
• Serve as a trusted partner to both suppliers and customers, ensuring consistent communication and alignment
• Drive new product distribution and placement across priority accounts
• Identify high-value placement opportunities (e.g., menu listings, features, displays)
• Partner with Sales and Trade Development teams to ensure consistent execution of brand strategies
• Analyze local market trends, competitor activity, and customer dynamics to identify opportunities
• Provide actionable insights and recommendations to optimize market strategy
• Monitor and track performance against key objectives and KPIs
• Develop and deliver regular business updates, insights, and performance reporting to senior leadership
• Maintain accountability through clear tracking of outcomes and deliverables
• Perform other job-related duties as assigned

Additional Primary Responsibilities

• Minimum Qualifications: Bachelor’s degree or equivalent combination of education and experience, 3–5+ years of experience in sales, business development, or account management, proven ability to build relationships and drive results in a competitive market, strong analytical, communication, and presentation skills, demonstrated ability to work independently and manage a territory or market, Experience in the beverage alcohol industry or CPG environment, Knowledge of on-premise and off-premise sales channels, Experience working with supplier partners and trade development teams

Physical Demands

• Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor) or adding machine
• Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 48lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.