Nuuly Associate Manager of Influencer Marketing

Role Responsibilities

• Develop and maintain paid influencer casting frameworks tied to Nuuly’s target customer personas, ensuring strategic alignment across all partnerships
• Lead end-to-end execution of paid influencer campaigns, including strategic briefing, creator selection, negotiation, contract management, content approval, and performance reporting
• Own and manage external partnerships, serving as the primary point of contact for campaign execution and quality oversight
• Negotiate complex influencer partnerships and contracts, maintaining consistent deal standards and terms across the team
• Serve as the team’s functional expert on paid partnership strategy, training and coaching teammates on best practices, contract norms, and negotiation tactics without direct reporting authority
• Partner with influencer team members to support creator progression through Nuuly influencer communities, identifying high-potential candidates for further involvement
• Analyze campaign performance using CreatorIQ and related analytics tools, driving iterative improvements across the paid influencer program
• Build and maintain a database of brand-aligned influencers across tiers and customer segments
• Contribute to broader brand marketing strategy, cross-functional campaign planning, and integrated marketing efforts

Role Qualifications

• Minimum 4 years of experience in Brand, Influencer, or Partnership Marketing, or a related role
• Demonstrated ownership of influencer campaigns from brief through post-campaign reporting
• Experience managing agency relationships and overseeing agency-executed campaigns
• Proven track record of negotiating influencer contracts and partnership deals with creators, managers, and agencies
• Deep understanding of influencer marketing KPIs, attribution, and performance analytics
• Proven contract negotiation skills with the ability to hold standards firmly while preserving partner relationships
• Experience using CreatorIQ, GRIN, or other influencer management software
• Self-starter and strong team player who can act as both a collaborator and an owner/leader