Newsletter Editor, Reader's Digest

About the role

Reader’s Digest is looking for a Newsletter Editor Reporting to the Head of Editorial, you will produce Reader’s Digest’s daily and weekly email newsletters, including devising the overall strategy, curating content from across Reader’s Digest and repackaging it as needed, and analyzing performance trends to maximize top-performing content and pivot as data informs. You’ll also work with the wider Reader’s Digest team to pitch, write, and edit content, and contribute to content brainstorms.

Responsibilities

• Strategize, schedule, and build the daily and weekly Reader’s Digest and The Healthy newsletters
• Write all newsletter copy, including subject lines, heds and deks; select enticing photos and GIFs that grab the reader
• Monitor newsletter traffic and content trends using performance tracking tools such as Google and Marfeel; respond to shifts as needed to keep traffic robust, including proposing any new strategies or initiatives
• Send monthly performance reports informing the greater team on traffic, trends, and strategies, what’s working/what’s not on rd.com and newsletters
• Pitch and ideate newsletter franchises and strategies to grow newsletter traffic and reach, streamline the process, and improve the product
• Coordinate with the Visuals team to produce new imagery for newsletter
• Pitch new story ideas weekly based on newsletter successes
• Contribute to SEO-driven content planning and other sitewide content initiatives
• Write and edit content for Reader’s Digest online, focusing on newsletter content
• Update the homepage daily to reflect news/features of the moment, prioritizing brand initiatives
• Produce daily storyboards for RD’s Flipboard channel

Requirements

• Minimum 5 years editorial experience in digital publishing
• Ideally at least 2 years producing newsletters
• Working understanding of the digital landscape, including CMS, SEO, and performance tools such as Google Analytics
• Experience packaging content for different distribution channels
• An open, creative mind and the ability to pivot quickly as data informs

Skills

• Talented editor skilled at recognizing content your audience will love and writing headlines that inspire them to click
• Comfortable using performance data as a guide for new ideas and open to trying new things
• Experience writing for or helping to manage a newsletter
• Eager to grow skills in content strategy

Benefits

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.