Editor, Newsletters

Execute content marketing strategy in a cross-functional environment including email, browser push notifications, and other audience retention initiatives to maximize web traffic, revenue, and other goals for People.inc digital properties. Write strategic, engaging content for newsletters, browser push notification campaigns, and other strategies to drive online engagement for People Inc brands. Communicate regularly with online editorial, email, social media, and editorial analytics teams to optimize engagement and key metrics.

Responsibilities

• Build audience interactions through data-driven content selection and distribution via email, browser and push notifications, and other channels of engagement.
• Create and maintain a content plan for newsletter programs as assigned.
• Communicate effectively with editorial, production, and analytics teams to develop email content and deploy messages that align with achieving business goals.
• Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.
• Optimize content using accurate analysis of performance data.
• Use data and analysis to inform decision-making around content selection to maximize marketing performance.
• Assist in developing editorial analytics and reporting for People Inc editorial teams and work closely with brands to optimize content and new content creation.
• Assist with developing marketing copy that drives conversion for programs such as subscriptions, video, and other editorial products.
• Coordinate with production team to ensure accuracy of all deployments.
• All other projects as required to meet traffic and revenue goals.

Requirements

• Bachelor’s degree, preferably in journalism or communications, or equivalent training and/or experience.
• Professional experience or internship experience preferred.
• Digital marketing and/or social experience preferred.
• Fundamental understanding of the web, user-generated content tools, and social media.
• Good critical thinking, analytical, and problem-solving skills.
• Understanding of basic Excel and/or Google Sheets functionality.
• Interest in emerging trends within the email and/or social industry.
• Detail-oriented with strong organizational skills.
• Ability to collaborate and build relationships with internal stakeholders.
• Excellent time management skills for multiple projects with a range of scope.
• Experience with Google Analytics, MicroStrategy, or Looker preferred.

This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

Pay

Salary: Remote: $55,000.00 - $58,000.00. The pay range represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.

Benefits

• Unlimited paid time off (PTO).
• Adoption or surrogate assistance.
• Donation matching.
• Tuition reimbursement.
• Medical, dental, vision, and prescription drug coverage.
• Basic life insurance and accidental death & dismemberment.
• Supplemental life insurance and accident insurance.
• Commuter benefits.
• Short-term and long-term disability.
• Health savings and flexible spending accounts.
• Family care benefits.
• 401K savings plan with a company match program.
• 10-12 paid holidays annually.
• Generous paid parental leave (birthing and non-birthing parents).
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life, and disability insurance.