New Car Sales Manager-Baker Automotive

About the role

Baker Automotive Group is a rapidly growing organization with multiple locations across West Michigan. We are committed to creating an exceptional customer experience while building a high-performing team culture that values leadership, accountability, and results.

Key Responsibilities

• Lead, coach, and motivate the new car sales team to exceed volume and gross profit goals.
• Manage all aspects of new vehicle operations, including inventory, pricing, and sales process execution.
• Partner with F&I and Service Managers to maximize total dealership profitability.
• Oversee GM program compliance, ordering, allocation, and digital retailing initiatives.
• Maintain performance metrics including closing ratios, PVR, CSI, and lead response.
• Conduct daily sales meetings, one-on-ones, and ongoing staff development.
• Ensure an exceptional guest experience through strong communication and follow-up practices.
• Collaborate with marketing to drive traffic through campaigns, events, and online engagement.

Qualifications

• Minimum 1 years of automotive sales management experience (GM experience preferred).
• Proven record of hitting and exceeding sales and gross profit targets.
• Strong leadership, coaching, and communication skills.
• Working knowledge of CRM systems, vAuto, and GM dealer tools.
• Ability to thrive in a fast-paced, team-oriented environment.
• Valid driver’s license and clean driving record required.

What We Offer

• Competitive base salary plus commission and performance bonuses.
• Full benefits package (medical, dental, vision, 401k).
• Paid time off and training/development opportunities.
• Supportive leadership and career growth within a respected local dealer group.
• A strong culture built on teamwork, accountability, and performance.