New Business Development Manager

About the Role

Develop and execute territory sales strategies focused on new business acquisition and revenue growth within the New England market.

Responsibilities

• Identify, prospect, and secure new retail, distribution, and business accounts.
• Generate new business through cold calling, networking, referrals, market research, industry events, and in-person sales.
• Manage the complete sales cycle from prospecting and lead generation through closing, account implementation, and ongoing account development.
• Build and maintain a strong sales pipeline and consistently pursue new business opportunities.
• Develop and maintain relationships with retailers, distributors, regional chains, independent retailers, and other business partners.
• Conduct regular customer and prospect visits throughout the assigned territory.
• Deliver effective sales presentations and communicate product and service value to prospective customers.
• Negotiate pricing, programs, contracts, and other business terms.
• Coordinate with internal teams to ensure successful account setup, implementation, and customer support.
• Maintain accurate CRM records of customer interactions, sales opportunities, pipeline activity, and account information.
• Monitor market trends, competitor activity, and customer needs to identify additional growth opportunities.
• Prepare sales reports, pipeline updates, and revenue forecasts.
• Expand existing accounts through additional products, programs, and business opportunities.
• Represent the company at trade shows, conferences, customer meetings, and industry events.

Requirements

• Minimum 3+ years of experience in outside sales, business development, territory management, or new account acquisition.
• Proven track record of developing territories and successfully closing new business.
• Demonstrated ability to meet or exceed sales targets.
• Strong prospecting, cold calling, negotiation, presentation, and relationship-building skills.
• Ability to independently manage a territory, sales pipeline, and multiple priorities.
• Experience working with CRM systems and standard business applications.
• Excellent written and verbal communication skills.
• Valid driver’s license.
• Reliable transportation and ability to travel throughout the assigned territory.
• Ability to attend occasional company meetings, trade shows, conferences, and industry events.

Preferred Qualifications

• Experience selling greeting cards, consumer packaged goods (CPG), gifts, stationery, retail products, or similar merchandise.
• Existing relationships with retailers, distributors, regional chains, supermarkets, pharmacies, gift stores, independent retailers, or similar customers in the New England market.
• Experience developing new retail accounts and expanding existing customer relationships.
• Experience working with independent sales representatives or field merchandising teams is a plus.
• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

Benefits

• Performance-based bonus.
• Sales incentives providing additional earning potential based on sales performance.
• Car allowance.
• 401(k) with company matching.
• Health insurance.
• Dental insurance.
• Life insurance.
• Paid Time Off (PTO).
• Paid company holidays.