National Vice President of Club Operations & Business Development

Key Responsibilities

• Translate brand vision into scalable operating models integrating hospitality, wellness, and residential living
• Build a holistic membership ecosystem that drives engagement, loyalty, and lifetime value
• Leverage data and insights to continuously optimize the member journey and experience
• Operationalize wellness, longevity, and lifestyle programming at scale
• Lead operations across a national portfolio with full P&L accountability
• Ensure brand consistency, service excellence, and operational scalability
• Leverage key partnerships (including Troon) to ensure performance, alignment, and accountability
• Integrate core club components: wellness, spa, fitness, golf, court sports, F&B, and programming
• Direct amenity lifecycle execution—from development through stabilization
• Drive member communications, engagement, and satisfaction through data-driven strategies
• Develop and execute national acquisition, retention, and engagement strategies
• Design membership value propositions aligned to HOA and homeowner ROI
• Increase utilization, satisfaction, and lifetime member value through innovative service design
• Source and manage strategic national/global partnerships
• Expand offerings across wellness, fitness, medical integration, retail, and lifestyle services
• Develop new revenue streams through partnerships and experiential programming
• Lead budgeting, forecasting, and financial reporting across all locations
• Optimize revenue, cost control, and total member spend
• Communicate performance, risks, and ROI to executive leadership and HOA boards
• Establish and maintain brand standards and operational playbooks
• Develop destination dining concepts that drive engagement and revenue
• Integrate F&B into overall lifestyle and member experience strategy
• Deliver differentiated, brand-aligned programming and experiences
• Serve as a strategic advisor to HOA Boards
• Balance member expectations with governance priorities
• Demonstrate measurable value creation and long-term alignment
• Lead and align cross-functional teams across operations, wellness, golf, F&B, and membership
• Build high-performing teams with strong accountability and collaboration
• Develop leadership bench strength and future talent pipelines
• Drive execution through clear priorities and integrated team performance

Required Qualifications & Experience

• 15+ years of leadership in luxury hospitality, resort, or private club operations
• Multi-site operational leadership with full P&L responsibility
• Expertise in membership-based models and experience strategy
• Strong financial acumen and data-driven decision-making
• Proven success building and managing strategic partnerships
• Executive presence with strong communication and stakeholder alignment skills
• Preferred CMAA designation
• Experience with premier resort or private clubs (national or global)
• Background in wellness, longevity, or medical-integrated hospitality
• Experience implementing data-driven personalization strategies